我们认为，市场营销工程是为弥合市场营销理论与实践的差距的重要手段。
In our view, marketing engineering is an important instrument for bridging the gap between marketing theory and practice.
受众细分的理念最初是从市场营销学中借鉴过来的，并在文化传播的实践中与接受美学的理论发生了相当深刻的内在联系。
The addressee subdivision is an idea that was borrowed from the discipline of marketing, and was in close contact with the theories of reception aesthetics in the course of its cultural transmission.
受众细分的理念最初是从市场营销学中借鉴过来的，并在文化传播的实践中与接受美学的理论发生了相当深刻的内在联系。
The addressee subdivision is an idea that was borrowed from the discipline of marketing, and was in close contact with the theories of reception aesthetics in the course of its cultural transmission.
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