市场细分的概念是美国市场学家温德尔·史密斯（）于20世纪50年代中期提出来的。

The concept of market segmentation is proposed by the U. S. marketing researchers Wendell R. Smith in the 20th century 50s.

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抛开消费者的分类不谈，根据乐活市场上产品的所属类别，乐活族的“概念”可以细分为五类。

Beyond the categorization of consumers, the LOHAS "concept" is further divided into five sectors that represent the market within which products fall.

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研究消费者行为通常离不开市场细分，很多人认为市场细分是如今营销领域的战略性核心概念。

Research on consumer behavior often can not be separated from market segmentation, many people think that the market segmentation is now marketing the strategic areas of core concepts.

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本文归纳了作为个性化营销基础的市场细分的相关概念及特点；

This paper summarized all relevant theory, concepts and features of the market segmentation, which is the base of the personalized marketing;

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本文归纳了作为个性化营销基础的市场细分的相关概念及特点；

This paper summarized all relevant theory, concepts and features of the market segmentation, which is the base of the personalized marketing;

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