70年代是市场区分和产品线外延的年代。 紧接着80年代初进一步的市场细分把市场越分越细,目标客户群越来越小。
虽然运通卡瞄准的是利基市场,以持有一般支票账户的客户为目标客户群,主要功能是用于支付孩子的大学费用,但运通卡收取最低的手续费。
Although the AmEx card appears aimed at a niche market a way for people with normal checking accounts to give money to college kids, for example it is charging minimal fees.
举例说,伊万·尼克将雪佛兰的目标客户群描述为“平凡的英雄”,这个概念在全球市场上略经调整后就可以推而广之。
Chevrolet, for example, is meant to appeal to what Ewanick describes as everyday heroes, a notion that can be adjusted in the respective worldwide markets where Chevrolet is sold.
饮料生产商们正以寻求更广泛的消费群为目标,扩大分销范围并不断开发主流市场需求。
Manufacturers have been extending distribution and developing more mainstream appeal, targeting a wider range of consumer groups.
珀克斯说:“诸如销售新潮时装、游戏以及小电子产品的商家将目标定位在25岁以下的消费群,与其它市场相比,这些商店在圣诞节的销售会相对较好。”
Mr Perks said: "Shops that target the under 25s, such as young fashion, games and those that sell small electricals, should do relatively well this Christmas in comparison to other markets."
嗯,他们考虑些迥异但却相关的问题如,寻找新的市场目标,或者定位潜在的顾客群。
Well. they consider some distinct but related problems. such as seeking for a target market or locating the promising customer.
目标消费群-针对大众市场的消费品主要依靠广告,而商业和工业产品(目标市场较小)通常更多依靠个人推销。
Target customers -consumer products aimed at mass markets rely mainly on advertising, whereas business or industrial products (with a narrower target market) usually rely more on personal selling.
现今市场上,消费者需求的差异决定了同种商品市场上产品的多样化,然而目标顾客群最大的营销方案未必是市场资源的最优配置方案。
The differences of the consumer demand have resulted in the variety of the same sort of the commodities, but the best allocation scheme is not for the cluster that has the most consumers all the time.
其分析结果对于烟草销售策略的制定、市场划分、目标客户群的确定也有一定的参考意义。
In the meantime its analysis results have some reference meanings to strategy making of tobacco sales, market partition, and target client group partition.
运用购买中心模式,对目标市场上的所有顾客群进行二次细分,选择目标顾客群;
The selected market was further segmented by using buying center model that enabled ABC company to be further focused on targeted customer group.
除非你的目标市场是设计师,否则你的用户群中大多都是不跟你谈设计的。
Unless designers are your target market, your user base will be populated largely by individuals that don't speak design.
荣群电讯股份有限公司创始于1991 年,公司目标为设计、制造及销售世界顶级的宽频多重服务接取网路及光纤传输系统,产品市场遍及全球。
Founded in 1991, OPNET Technologies Co. , Ltd. (OPNET) specializes in designing, manufacturing and marketing telecommunication transmission products for access networks and inter-office networks.
荣群电讯股份有限公司创始于1991 年,公司目标为设计、制造及销售世界顶级的宽频多重服务接取网路及光纤传输系统,产品市场遍及全球。
Founded in 1991, OPNET Technologies Co. , Ltd. (OPNET) specializes in designing, manufacturing and marketing telecommunication transmission products for access networks and inter-office networks.
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