真正要操心的是明确价值主张，包括每个细分客户群体、细分的关键资产和关键合作伙伴以及推动经济效益的营收和成本分项。
Do worry about a value proposition for each customer segment, differentiated key assets and key partners, and revenue and cost components that characterize the economic drivers of the business.
RAIN的缩写也代表了，这个过程的重点在于造雨人——我们常用这个称呼来形容为组织带来最多新客户和营收的人。
The RAIN acronym is also a nod to the fact this process is focused on rainmakers—a common name for people who bring the most new clients and revenue into an organization.
基本上，如果某位客户既有资格收到书籍类的推销邮件，又有资格收到视频游戏类的推销邮件，那么（亚马逊最终将向他发送）能带来平均营收更高的那类邮件。
Basically, if a customer qualifies for both a Books mail and a Video Games mail, the email with a higher average revenue-per-mail-sent will win out, " this employee told Fortune."
基本上，如果某位客户既有资格收到书籍类的推销邮件，又有资格收到视频游戏类的推销邮件，那么（亚马逊最终将向他发送）能带来平均营收更高的那类邮件。
Basically, if a customer qualifies for both a Books mail and a Video Games mail, the email with a higher average revenue-per-mail-sent will win out, " this employee told Fortune."
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