然后,以此模型为依托,设计实现了大客户离网预警系统。
Then, the key clients leaving-network alarming system is designed and realized based on the model.
客户挽留阶段要实时掌握客户的消费动态、及时跟踪客户消费周期、提前中止客户离网的可能。
At the last stage, customers retention stage, we must control the consumer trends, consumption cycle, and the possibility of off-net in ahead.
其次,结合客户关系管理理论和数据挖掘规范流程,提出了基于贝叶斯网络的移动大客户离网预警模型。
Secondly, combining with customer relationship management theory and data mining standard process, the leaving-network alarming model for key clients is proposed based on Bayesian network.
第4章:介绍了客户离网的预测模型方法,给出了详细的客户离网建模过程方法,并在电信企业的应用中进行验证。
Chapter 4: Present predictive models about churned clients. Provide detailed ways to establish models which has proven its practicability in telecom corporations' applications.
通过市场营销政策的调整,可通过呼叫中心对离网客户进行有效挽留,甚至重新赢得客户,进入新的客户生命周期。
Through marketing policy adjustment, through the call center for off-grid effectively retain customers, to win customers, even into the new customer life cycle.
因此,减少大客户流失是移动运营商的战略任务,而能否及时预警可能离网的大客户则是能否顺利完成该战略任务的关键。
Therefore, to reduce customer loss is the strategic task for mobile operators and if the possibility of leaving-network large clients can be alarmed in time is the key to complete the strategic task.
客户流失分析是通过对以往流失客户的历史数据进行分析,找出可能离网用户的特征,及时采取相应的措施,减少客户流失的发生。
So that the reasons why they left might be found out. It will help the telecom company to adopt measures early to reduce customer churn.
客户流失分析是通过对以往流失客户的历史数据进行分析,找出可能离网用户的特征,及时采取相应的措施,减少客户流失的发生。
So that the reasons why they left might be found out. It will help the telecom company to adopt measures early to reduce customer churn.
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