将客户生命周期价值作为市场营销的衡量标准倾向于强调客户服务和长期的客户满意度而不是最大化短期销售额。
Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.
但是现实中，由于客户关系的复杂性和不确定性，很难准确计算客户生命周期价值。
In reality, it is difficult to make accurate calculations of customer lifetime value due to the complexity of and uncertainty surrounding customer relationships.
第一，通过客户生命周期价值的计算，进行客户价值细分，提出了基于客户细分的分销系统客户服务水平的概念和计算公式。
First, the concept and calculation method of customer service level based on customer segmentation are advanced through computing the customer lifetime value.
目前企业在这方面的工作有很大的不足，而且现有的客户生命周期价值评价体系虽然在理论上可以实现对客户资源价值的评价，但实际操作困难。
However, many enterprises currently neglect this work and customer life cycle value assessing model is difficult to be used in practice, though perfect in theory.
对客户价值的计算是有效实施客户关系管理的基础，许多学者在客户生命周期价值方面进行过深入研究。
The calculation of customer's value is the foundation of effectively implementing customer relationship management. A lot of scholars have further study in customer lifetime value.
对客户价值的计算是有效实施客户关系管理的基础，许多学者在客户生命周期价值方面进行过深入研究。
The calculation of customer's value is the foundation of effectively implementing customer relationship management. A lot of scholars have further study in customer lifetime value.
应用推荐