不过这并不意味着精通技术、善于言辞的社交媒体经理们从此一辈子没饭吃了。
But that doesn't spell a life of poverty for tech-smart, well-spoken social media managers.
投资者也越来越熟悉它，因为媒体经理人在他们自己的经营中，正在讲述一个相似的故事。
Investors are becoming familiar with it, too, because media executives are telling a similar story about their own business.
齐克说，这些谈话帮助他在应聘一家酒店企业的社交媒体经理的新职位时获得了预期工资。
Zick achieve his target salary at his new position as a social-media manager at a hospitality company, he says.
拉尔夫•比凯尔(RalphBurkel)，这位51岁，来自慕尼黑的媒体经理从酒店高楼层的窗户跳出，重重地摔到地面。
Ralph Burkel, 51, a media manager from Munich, leaped from an upper floor window of the hotel to escape but fell heavily.
CoxNewspapers的社交媒体经理Mathilde Piard说，新闻网站极具进入信息市场并大量上市的潜力。
Mathilde Piard, social media manager at Cox Newspapers, said there is a lot of potential for news sites to get into the market of events and venue listings.
比如，对媒体经理而言，浏览t witter和Facebook恰好是其工作的一部分，她这样做便能随时了解读者境况，并推广客户的网站。
For example, for a social media manager, spending time on Twitter and Facebook is very much part of actual work. She is doing that to track audience engagement and to promote her client's site.
销售经理詹姆斯·说：“社会媒体为公司和客户提供了一个新的沟通途径。”
According to Sales Manager, James Bajoul, "Social media provides a new source for communication between company and customer."
架构师的主要责任是提供开发人员和项目经理之间的共用沟通媒体。
An architect's primary responsibility is to provide Shared media for communication between developers and project managers.
一年转瞬即逝，这种不间断的联系让特丽萨获得了自己梦寐以求的工作，一家社交媒体监督技术公司的市场经理。
Fast-forward one year and that connection led Basich to a dream job as content marketing manager for a social media monitoring technology firm.
“我们有成打的基金经理，还有好几个CEO，他们每天都在打电话、发电子邮件”，摩根·斯坦利欧洲公司媒体团队负责人爱德华·希尔伍德对这家报纸表示。
"We've had dozens and dozens of fund managers, and several CEOs, e-mailing and calling all day," Morgan Stanley European media team leader Edward Hill-Wood told the paper.
你需要和各式各样的人建立良好关系——有明星、摄影师、公关经理、其他媒体，甚至一些航空公司。
You need to build good relations with various people-stars, photographers, PR managers, other media, even airlines.
你需要和各式各样的人建立良好关系——有明星、摄影师、公关经理、其他媒体，甚至一些航空公司。
You need to build good relations with various people–stars, photographers, PR managers, other media, even airlines.
让经理们对于企业在社会媒体“现身”和参与行动一睹为快。
Provide managers with a limited glimpse into the effects of presence and participation.
每个周末，这个度假胜地都挤满了IT经理，银行业者和媒体高层。
Every weekend the resort is packed with it executives, bankers and media glitterati.
“这是荒谬的”，经理告诉媒体，“我认为这与种族无关。”
"This is just ridiculous," the manager told the media. "I don't see that this is race related."
社交媒体可以帮助公关经理建立更广泛的关系，不论横向还是纵向比较，这些关系网都是前所未有的。
Social media helps PR executives to build more new relationships, across a wider landscape and in a sustainable fashion never before possible.
其实，PeopleBrowsr服务的建立更多是为了满足品牌经理、社会化媒体经营商和其他客户服务专家，而非普通用户。
In fact, the service was built more with the needs of brand managers, social media marketers, and other customer service professionals in mind than it was built for the casual everyday user.
Just- Eat网站市场经理阿什•阿里说：“就在媒体报道许多行业前景黯淡的时候，我们的订餐量却有一个很不错的提升。”
Ash Ali, Marketing Manager of Just-Eat.co.uk said, "in a time when the media report doom and gloom across many different sectors, we are able to report a significant rise in orders."
美国维珍航空公司（Virgin America）视在线社区为“自然的品牌扩张”，维珍企业沟通部经理AbbyLunardini说道，他同时是维珍航空社会媒体的管理负责人。
Virgin America sees online communities as a “natural extension of our brand, ” says Abby Lunardini, director of corporate communications and leader of the airline’s social media effort.
“社会媒体将颠覆我们的做事方式，我对这点深信不疑，”维珍美国航空公司社会媒体和传讯经理JillFletcher表示。
"I definitely think that social media is about to change the way we do things entirely," says Jill Fletcher, social media and communications manager for Virgin America.
这就对招聘经理提出了严峻的挑战，尤其是对于那些不熟悉社交媒体的招聘经理——毕竟社交媒体领域刚刚诞生五年，谁敢说自己是个专家呢？
It presents a serious challenge for hiring managers, especially those unfamiliar with social media — in a field less than five years old, who can really claim to be an expert?
英国广播公司的总经理马克·汤普森专程赶往纽约来提醒美国人一个人掌控如此多的媒体在他们国家是不被允许的。
Mark Thompson, the BBC's director general, used a trip to New York to remind Americans that such a concentration of media ownership would not be allowed in their country.
与许多人一样我也认为，社交媒体是一种新工具，它使得公关更为高效，不仅如此，我们还可以通过社交媒体从普通人中筛选出真正的公关经理。
But I, like many, believe social media is just a new tool that's making PR more effective - and weeding out the truly great PR executives from the not-so-great.
问问自己一个潜在的招聘经理将如何评价你的博客……或者你现在的雇主在一个主流媒体上看到你的名字的文章后会做何感想。
Ask yourself how a potential hiring manager would judge your blog... or how your current employer would feel if something you wrote ended up in a major newspaper with your name attached to it.
美国媒体称这对纽特·金里奇的希望是一个巨大的打击，包括竞选活动总经理和媒体发言人在内的多人辞职。
In what American media were describing as a major blow to Mr Gingrich's hopes, his campaign manager and press spokesman are among those said to have left his team.
随着透明度越来越大，交流的公开化以及社交媒体融入我们生活中的方方面面，我们的行业不由自主地就筛选出真正的公关经理。
With the advent of transparency, open communication and the integration of social media into everything that we do, our industry can't help but weed out the good from the bad.
随着透明度越来越大，交流的公开化以及社交媒体融入我们生活中的方方面面，我们的行业不由自主地就筛选出真正的公关经理。
With the advent of transparency, open communication and the integration of social media into everything that we do, our industry can't help but weed out the good from the bad.
应用推荐