这种多品牌忠诚度意味着,一家公司最赚钱的客户可能也是其竞争对手最赚钱的客户。
Such multi-brand loyalty means that one company's most profitable customers will probably be its competitors' most profitable customers as well.
决定消费者品牌忠诚度的关键往往是售后服务。
Frequently the after-sale services is the key which decide the brand loyalty for the customers.
品牌忠诚体现了顾客对公司产品的良好的态度和行为。
Brand loyalty reflects the customers 'attitude and actions towards the products of companies.
Horrie表示:新闻报纸的读者并没有什么品牌忠诚度。
我们的研究发现,品牌象征意义对品牌忠诚有显著的影响作用。
Significant impact of brand symbolism on brand loyalty is discovered and verified in the present research.
而当车市渐渐由迅速扩张转为平稳运行时,品牌忠诚度不高的弊病便凸显出来。
When the auto market is tending to operating smoothly from rapid expansion the shortcoming of the low brand loyalty becomes to surface.
品牌体验对品牌忠诚的作用可以分为直接的驱动效应和间接的调节效应。
The effect towards brand loyalty made by brand experience can be divided into directly driving effect and indirectly moderating effect.
品牌忠诚度是对消费者品牌忠诚的测量,依研究目的不同而有多种形式。
The measurement that it is loyal to consumer's brand that the loyalty of the brand is, with having various forms in accordance with the purpose of studying.
随着消费者对汽车的可靠性及转售价值愈来愈关注,他们的品牌忠诚度可能有所转变。
As buyers begin to pay more attention to the reliability and resale value of their cars, their loyalties are likely to change.
消费者行为研究证实有显著品牌忠诚的颐客会对外来的竞争性营销说服信息进行抵制。
Studies on consumer behavior show that customers with obvious brand loyalty will resist other competitive marketing persuasion information.
iPhone和iPad依然是独一无二的产品,过去几乎没有公司能够打败苹果的品牌忠诚度。
The iPhone and iPad are still unique products, and few companies have ever rivaled Apple’s brand loyalty.
同时,在强涉入度情况下,回报计划的感知价值通过直接和间接两务途径影响品牌忠诚;
Under high-involvement conditions, value perception of the reward programs influences brand loyalty both directly and indirectly through program loyalty.
在实证分析中,首先利用T检验验证了品牌延伸前后消费者品牌信任和品牌忠诚的变化。
In the empirical analysis, it firstly tests that the change of brand trust and brand loyalty before and after the brand extension by T-test.
也只有在他们看开、接受之后,他们才会懂得那些有音乐忠诚的方式也可增加他们自己的品牌忠诚度。
Only then can they understand band loyalty and the lessons they can apply to enhance their own brand loyalty.
参考价格是消费者价格判断的重要依据,而品牌忠诚对消费者的购买行为也有着显著影响。
The study results show that brand equity has significant effects on the formation of reference price.
其次,品牌忠诚受品牌形象、顾客价值和顾客满意三个驱动因素的影响,呈现“阶梯状”;
Secondly, brand loyalty is driven by brand image, customer value and customer satisfaction, which shows as a "ladder".
既然在产品方面的问题不大,那么导致消费者在二次购车时的品牌忠诚度不高,其原因就是在别的层面。
Since there is no big problem in products the cause lies in other aspects which lead to a low brand loyalty when consumers are purchasing cars secondly.the.
相反,即地(on-site)的品牌触点既能增加顾客的品牌忠诚度,还可赢取新的消费者。
In contrast, on-site brand touchpoints can engage both loyal and new consumers.
依据结论,乳品企业可以对重要影响因素加大营销投入,合理配置资源以提高消费者品牌忠诚。
According to this conclusion, dairy enterprises should pay more attention to the important factors and collocate resources reasonably to improve consumer brand loyalty.
面对电子机票激烈的市场竞争和管理现状,我国的航空公司迫切需要品牌忠诚管理方面的指导。
Being confronted with the serious competition in e-ticket market and the management status, the airline companies in our country urgently need the instruction of brand loyalty management.
深入分析与研究影响品牌转换者建立新的品牌忠诚的诸多因素,是解决这一问题的有效途径之一。
To have a deep analysis and research on the factors which effect building brand loyalty of these switchers is a way to solve the problem.
网络品牌忠诚作为构成网络品牌资产的重要组成部分,其重要性在网络品牌营销中已经开始凸显出来。
As an important component of network brand equity, network brand loyalty is more and more important in network brand marketing.
伴随着激烈的市场竞争,消费者品牌转换行为日趋频繁,迫使企业寻找影响消费者品牌忠诚的关键因素。
With increasing competition in the market, customer brand switching behavior becomes more and more frequent, which forces enterprises to look for the key factors that influence customer brand loyalty.
当前,与此相关的研究主要集中在消费者品牌忠诚领域,对于品牌忠诚的反面——品牌转换行为却较少。
At present, research in this area is mainly on brand loyalty. However, the opposite of brand loyalty-brand switching behavior has been paid little attention.
国内车市消费者的品牌忠诚度与国外车市消费者的品牌忠诚度差别如此之大,我们不禁要问造成这一局面的原因是什么。
The difference of brand loyalty between domestic and abroad car-comsumers is so huge that we cannot help wondering what's the reason which led to the situation.
以福州消费者问卷调查数据为基础,利用结构方程模型对福建乌龙茶的品牌忠诚影响因素进行计量分析研究。
Based on consumer survey data in Fuzhou, it USES structural equation model to analysis factors affecting brand loyalty of Fujian oolong tea.
一个示例启动场景是,使用Web 2.0为业务或产品构建一个社区,并以此驱动价值,如提高客户服务和品牌忠诚度。
One example starting scenario is to use Web 2.0 to build a community for your business or products, and drive value, such as improved customer service and brand loyalty.
一个示例启动场景是,使用Web 2.0为业务或产品构建一个社区,并以此驱动价值,如提高客户服务和品牌忠诚度。
One example starting scenario is to use Web 2.0 to build a community for your business or products, and drive value, such as improved customer service and brand loyalty.
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