独一无二:你认为伤害你的市场可能会节省您的品牌差异。
Be unique: What you think will hurt you in marketability may save you in brand differentiation.
其战略意义在于形成品牌差异化,从而建立竞争优势。
Its strategic meaning is to form brand differentiation and then to establish competitive advantages.
消费者者希望有选择,品牌差异让通用比竞争对手把汽车市场要分得更细。
Consumers want choice, and having a variety of brands allows gm to segment the car market more finely than its competitors.
这就意识着通过服务客户而帮助他们解决问题时,我们必须清楚零售商目前的问题是品牌差异化。
This means that in helping customers resolve problems in servicing them, we must understand that retailers' problem is brand differentiation now.
《今日女报》通过品牌形象差异化、品牌活动差异化、品牌延伸差异化实施其品牌差异化战略。
Women Today implements differentiation strategy through differentiated brand image, differentiated brand activities and differentiated brand extension.
首先分析了品牌文化的内涵,认为其是造成品牌差异性的实质因素,也是品牌塑造所围绕的价值所在。
First I have analyzed the brand culture connotation. I think it is the factor that creates the brand different essence. And it is also the value which the brand molds revolves.
不是差异化他们的自由品牌(虽然这也是问题的一部分),而是差异化达到客户目的的商店品牌。
Not differentiation of their private label brands (although that may part of the problem), but differentiating their store as a brand-a shopper destination if you will.
该国的消费者也绝不冒险:尽管这个岛国具有文化差异性,但国民只着迷于那些西方品牌,国家为此付出了巨大的代价。
The country's consumers are anything but venturesome: for all the island's cultural diversity, they remain obsessed by Western brand names. The country is paying a heavy price for this.
在个人电脑领域,英特尔支配着硬件的发布速度,OEM商们只能等着CPU升级,然后通过库存管理、分发销售渠道和品牌来形成差异化。
In PCs, Intel dictates the pace of hardware releases– OEMs essentially wait for CPU updates, then differentiate through inventory control, channel / distribution and branding.
文化差异对于品牌推广和互动营销有着怎样的影响和机遇?
What's influence of differences on brand promotion and digital marketing?
可口可乐和百事可乐是全球最大的两个可乐品牌,他们之间的比较和差异,也一直是人们津津乐道的话题。
The Coca Cola and Pepsi Cola are of the two largest cola brands, the difference of which is always the favorable and heated topic.
应该说,赢得消费者信任的终极手段,是建立足以信赖的品牌,这也是差异化行销的根本追求。
Should say, win the ultimate consumer trust means, is to establish a trustworthy brand, this also is the fundamental pursuit.
从瑞士手表中粗略的回顾一下钟表品牌的材质营销,可以显示出令人抓狂的无差异的匮乏用词。
A cursory review of watch brands' marketing materials from the Swiss watch shows reveals a maddening lack of uniformity in the use of the terms.
所有商品中,香水的价格差异最大,许多品牌的网上售价比机场更低。
Perfumes are among the products with the highest difference in price, with a number of brands cheaper online than at the airport.
为避免这种命运,营销者需要的不只是一两个品牌,而是若有必要的话,需要一个由主打品牌、支持品牌、差异品牌以及联盟品牌等的组合。
To avoid this fate, marketers need not just one or two brands but, if necessary, a portfolio of master brands, endorser brands, branded differentiators, alliance brands and so on.
这些品牌均熟练掌握了如何实现与竞争对手的差异化。
These brands have expertly learned how to differentiate from the competition.
运用实证研究法分析了男正装平面广告中模特差异对受众品牌印象的影响。
The impact of models difference in men's suit print advertisements on the audience's brands impression was studied in the paper through experimental study.
星巴克;品牌认知;文化差异;全球化;反全球化。
Starbucks; Brand Perception; Culture Differences; Globalization; Anti-Globalization.
我国品牌研究历史比较短,国外的品牌管理理论虽然比较成熟,成功案例也很多,但毕竟存在国别差异和行业适应性问题。
Relatively short history of our brand, foreign brand management theory, although more mature, a lot of success stories, but after all, there are country differences and industry adaptation.
除了品牌意识存在年龄差异之外,认牌购买、品牌来源国意识也存在着年龄的差异。
There are age differences on brand awareness as well as loyal brand purchasing and country of brand effect.
结论部分品牌的生化质控血清含大量的游离甘油,两法测定质控血清的结果可能出现明显差异。
Conclusion Some quality control serum contained considerable free glycerol, and this may cause significant difference in the quality control serum when measured by two methods.
基于参照群体影响理论,本次研究目标是考察消费者在奢侈品牌和大众品牌购买决策中,参照群体影响程度的差异。
According to reference group influence Theory, this study tests the differences in reference group influence between publicly and privately consumed products and luxury brand and mass-market brand.
无论在男性还是女性代言人条件下,不同性别受众对品牌的控制性加工无明显差异。
However, no gender differences are found in controlled processing to the brand no matter the spokesman is male or female.
在形象差异化方面,企业的美学战略会使顾客对一个企业组织或品牌产生最深刻的印象。
As far as image differential is concerned, the aesthetics strategy of a company impresses the customers deeply to an organization or a brand.
结果表明同品牌同批次产品墨迹的谱图基本相同,而不同品牌或同品牌不同批次产品墨迹的谱图有明显差异。
The experiments indicate the inkblot from the same brand and the same batch of carbonic ink is similar, but different notably from the different brand or the different batches.
随后以产品差异化理论为基础,分析了品牌扩散策略的优势和劣势。
Then the theory of product differentiation is based on an analysis of brand-proliferation strategy's strengths and weaknesses.
随后以产品差异化理论为基础,分析了品牌扩散策略的优势和劣势。
Then the theory of product differentiation is based on an analysis of brand-proliferation strategy's strengths and weaknesses.
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