不论是主观上还是客观上，都要求中国企业靠自身的优势走品牌全球化营销道路。
Subjectively or objectively, Chinese enterprises to take the path of carrying out Brand globalization marketing with their own advantages.
认识到世界名牌的优势，正视我们与世界名牌的差距，是我们迎接品牌全球化挑战的基础。
To know the advantage of the world-class brand and to envisage our difference to the world-class brand are the foundation for us to face the challenge of brand globalization.
品牌是世界上最伟大的商业资产，实施品牌全球化战略是我国成为世界体育用品强国的必然选择。
Brand is perhaps the greatest commercial assets, and global strategy is to be the only choice if China intends to take the lead in sports goods.
钱都流向苹果可以被解释为钱都流向了智能手机。对于一个全球化品牌移动电话运营商来说，只要它还在卖非智能手机就别想赚钱。
The movement of money towards Apple can also be explained as a move towards smartphones, with only one global brand phone vendor selling non-smartphone products managing to make any money at all.
就韩国品牌来讲，关键性的一步是企业识别的全球化。
For Korean brands, a key mantra has been to globalize their corporate identity.
塔塔的品牌管理方式是全球化的：在加拿大，泰特利的名字就代表着较高档的茶。
Tata's approach to brand management is global: in Canada the Tetley name had long been given to fancier teas.
钟彬娴当时接到的任务是，打造一个全球化的雅芳品牌，三年后，她出色地完成了任务，成为公司CEO的热门人选，但最后却未能如愿。
Jung was assigned to create a global Avon brand and did that so impressively that she was considered for the top job three years later.
DellaValle先生则正试图全球化Hogan，这个成立于1988年的品牌。
Mr. Della Valle is looking to globalize the reach of Hogan, founded in 1988.
就像耐克和其他大的品牌，笔者认为，恶劣条件下制造出的高端品牌的产品带来了反全球化的浪潮。
Just as with Nike and other big names, the mere suggestion that high-end branded products are manufactured under abusive conditions brings out the antiglobalization brigade.
去年，在首次出现在最好的全球化品牌列表，现代排名第84位。
Last year, in its debut appearance on the Best Global Brands list, Hyundai ranked 84th.
尽管已经成为全球化的品牌——欧洲有35,000,000个账户，仅在英国就有15,000,000个账户——但贝宝正努力实现真正全球化。
Already international—35m of the accounts are in Europe, 15m of those in Britain alone—it is striving to become truly global.
主要在四个方面从市场的角度用全球化与管理开放系统模式对本公司的营销、人力资源、差异化及品牌等方面做出研究和分析。
The study and analysis mainly focus on the sales, human resources, diversities and trademarks based on the mode of globalization and open management system from the Angle of market.
UBS在我们的客户的呼吁下已经成为一个全球化赞助的平台，提升我们品牌的全球化并且获得好的商业意识。
UBS has been searching for a global sponsorship platform that has appeal to our clients, promotes our brand globally and makes good commercial sense.
在全球化里，各个品牌的竞争劲头一个比一个足，目的是要击倒所有挡在前面的障碍。
Globalization the competitive strength of each brand than a foot intended to knock down the barriers in front of all the block.
然而，从消费者的角度来看，这似乎反应了全球化品牌的流行变化在于针对不同的客户。
From a consumer perspective, however, reactions to the prevalence of global brands seem to vary among the different customers.
品牌，是全球化经济浪潮中，人们力图高攀的一面旗帜，也是当今社会谈论的最热烈的话题之一。
The brand is not only a banner that people strive to claim in globalization economy, but also one of the most enthusiastic topics nowadays.
公司确立了“实施名牌战略，打造米兰品牌，建立国际知名企业，实现全球化经营战略”的奋斗目标。
The goal of the company is to "implement brand-name strategy, build Milan's own brand, become world-famous enterprise and realize the strategy of operating globally".
SA可能是唯一一个以如此雄心博博的方式拥抱全球化的喇叭品牌。
SA is possibly the only speaker brand that has embraced globalisation in such an ambitious way.
全球品牌在新奇市场广告运作的智慧。怎样做到真正全球化，真正本土化！
Some words of wisdom on advertising global brands in new and unique markets. How to make the truly global, truly local!
据中国全球化中心（CCG）报道，许多中国企业走向国际的想法仍处于萌芽阶段，关注产品销售，而非整体的品牌培养。
For many Chinese businesses, going global is an embryonic idea, focused product sales instead of overall brand cultivation.
在全球化的背景下，打造优秀的雇主品牌，在人力资源市场上树立良好的雇主形象已经成为企业在激烈的人才争夺战中取得胜利的法宝。
In the context of globalization, creating a good employer brand, setting a good employer image in human resources market has become a magic weapon to win the fierce war for talent.
星巴克；品牌认知；文化差异；全球化；反全球化。
Starbucks; Brand Perception; Culture Differences; Globalization; Anti-Globalization.
通过在中国国内的销售，希望得到各位以更多的关怀和关照，帮助“凯兰德”成为全球化品牌。
Through sales in China, my company needs more care and attention from you, which will help Carland become a global brand.
凭借着知名品牌，欧洲领先技术，全球化经验，爱普塔在进入中国短短的时间内，已取得了长足的进步。
Relying on our worldwide well know brand, European leading technology and global experience, Epta has made great improvement in a short time after entering into the China market.
凭借着知名品牌，欧洲领先技术，全球化经验，爱普塔在进入中国短短的时间内，已取得了长足的进步。
Relying on our worldwide well know brand, European leading technology and global experience, Epta has made great improvement in a short time after entering into the China market.
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