对强生公司来说，没有什么能比人们对于它的品牌信任更为珍贵的了。
“Nothing is more valuable to Johnson &Johnson than the brand bond of trust with consumers, ” says Erik Gordon, a professor at the Ross School of Business at the University of Michigan.
对强生公司来说，没有什么能比人们对于它的品牌信任更为珍贵的了。
“Nothing is more valuable to Johnson & Johnson than the brand bond of trust with consumers,” says Erik Gordon, a professor at the Ross School of Business at the University of Michigan.
品牌信任结构问题存在“一维”、“二维”和“三维”之争。
There is an argument over "one dimension", "two dimensions" and "three dimensions" in the structure of brand trust.
最后，通过结构方程模型检验了品牌信任和象征价值的中介效应。
At last, by the Structural Equation Model it studies the mediator effect of brand trust and brand symbolic value.
在实证分析中，首先利用T检验验证了品牌延伸前后消费者品牌信任和品牌忠诚的变化。
In the empirical analysis, it firstly tests that the change of brand trust and brand loyalty before and after the brand extension by T-test.
本研究通过大样本问卷调查，采用结构方程建模的方法探讨品牌信任的前因后果驱动机制。
This research explores the driving mechanism of the causes and effects of brand trust, based on data collected from a large questionnaire sample.
绿色引述行业有很多懂得自我营销的企业，但这些企业都过于强调自己的能力和品牌信任度。
The green printing industry is filled with companies that know how to market but have overstated their capabilities and credentials.
事件发生后，新浪对于高露洁的一个品牌信任调查表明，消费者对其信任一周之内从88%下降到9%。
Afterwards, a questionnaire, conducted by Sina, on brand trust of Colgate shows, consumer's trust points declined to 9% from 88% within a week.
通过对278个有效样本的分析，重点考察了品牌信任对品牌态度、契合感知与延伸评价关系的影响。
How the brand trust influences the brand attitude, perceived fit and extension evaluation was studied through analyzing 278 effective samples.
唯有这项前提之上，企业组织才得以找到目标，会计规则才得以建立制度，品牌信任才得以深入市场。
Only with this premise is it possible for business organizations to identify their goals, for accounting rules to be codified, for a brand to establish credibility in the marketplace.
基于品牌长寿性这一独特视角，对老品牌的长寿性、品牌信任与消费者购买意向之间的关系进行实证研究。
From the perspective of brand longevity, the paper makes an empirical research on the mechanism of how longevity influences the purchase intention of old brands.
同时，本文认为消费者的品牌信任分为品牌可靠性与品牌倾向性，品牌忠诚则由品牌态度忠诚与品牌行为忠诚构成。
In addition to which, this paper considered that brand trust is composed of brand reliability and brand intention, and the brand loyalty were composed of attitude loyalty and behavior loyalty.
与最具影响力的最佳客户重新对话，是创造引起消费者共鸣的产品和服务的上上之策，以及增加她们对你品牌信任的最佳方法。
Re-entering into conversations with your best and most influential customers is the best way to create products and services that resonate, and the best way to expand on their trust in your brand.
本研究以手机产业为例，顾客满意为主，探讨品牌手机专业功能、品牌手机外型设计、顾客满意、品牌信任与品牌忠诚间之关系。
This research, focusing on the mobile-phone industry, examines the impact of the product's function and outer design on customer satisfaction, brand trust and brand loyalty.
通过在化妆品行业收集的数据，使用结构方程模型分析，结果表明，经验机制和计算机制对建立品牌信任起作用，其中经验机制的作用最大。
Data from cosmetic industry shows that experiential mechanism and calculative mechanism affect customer in building trust in a certain brand. Therein, experiential mechanism is most powerful.
由于对品牌的信心被逐步侵蚀，人们将更加信任来自朋友们的推荐。
As trust in brands is eroded, people will place more value on recommendations from friends.
对信任、价值及品牌透明度的需求等去年的趋势在如今同样重要。
The need for trust, value and brand transparency, among other trends from last year, are just as important today.
根据广告公司Y&R的调查，消费者信任的品牌比例从1997年的52%跌到了2008年的22%，传统的广告模式也变得越来越低效。
The proportion of brands that consumers trust fell from 52% in 1997 to 22% in 2008, according to Y&R, an advertising agency, and traditional forms of advertising are becoming less effective.
一旦有了适当的场合、话题和上百个参与者，就可以引发一场充满激情的对话，造就一个推动品牌认知和信任增长的新机遇。
When there’s a place, a topic, and kindred people, there’s an opportunity to engage in spirited dialogue, and a new opportunity for salespeople to grow awareness and trust.
许多这样的新生新闻组织会同传统新闻机构开展合作，以借用其覆盖广泛，倍受信任的金字招牌的品牌优势。
Many of these new outfits collaborate with traditional news organisations, taking advantage of their broad reach and trusted, established brands.
即使联想当时决定保留IBM的绝大部分原有的销售和技术支持团队，消费者也 花了不少时间才重拾对IBM品牌的信任。
Consumers had a hard time gaining confidence in the new ownership even after the Chinese acquirer decided to keep most of IBM’s original sales and technical supports teams.
巴萨也为推广自己的品牌煞费苦心——在如今各种小道消息满天飞，信任稀缺的因特网时代，这是个艰巨的任务。
Barca has also blazed a trail in nurturing its brand-a tough job in the Internet age, when gossip is plentiful and trust is scarce.
说的更明确一些，尽管在历史上，品牌广告商对于消费者具有信任，但对于同样的人群，把他们作为广告制作者，他们并不信任(例如对内容无法控制)。
To be more explicit, while brand advertisers have historically trusted people as consumers, they do not trust them in the new role of producer (e.g. uncontrollable content).
由此可见，建立信任的关键是服务的品牌和信息而不是特色。
Thus, the key part of the trust equation is not features, but branding and messaging about the service and who USES it.
2009年，银行要重建信任都很困难，更不用说重建品牌了。
Banks will have a hard time in 2009 rebuilding any kind of confidence, let alone strong brands.
他坚信，消费者应该学会信任一个品牌，而不是制造地，“普拉达制造”应该和“意大利制造”同样受到信任。
He believes firmly that consumers should learn to trust a brand name, regardless of where it's made, and that 'made by Prada' should be just as trustworthy a label as' made in Italy. '.
这一点是非常重要的，即如何让我们公司的品牌成为一个真正家喻户晓的名字，而且是一个可以让用户联想到信任、质量和共鸣的名字。
It's important to make our brand a household name that people associate with trust, quality, and empathy.
这一点是非常重要的，即如何让我们公司的品牌成为一个真正家喻户晓的名字，而且是一个可以让用户联想到信任、质量和共鸣的名字。
It's important to make our brand a household name that people associate with trust, quality, and empathy.
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