分析了传统医院营销策略及其存在的不足；
The strategies and the barriers of traditional hospital marketing were analyzed.
自从医院营销的服务理念引入医院后引起广大医院管理者注意。
Since the concept of hospital marketing was introduced to hospitals, it has attracted the attention of many hospital leaders.
目的比较上海地区公立医院和民营医院营销理念引入和运用的差异。
Objective To compare the differences between state-owned hospitals and private-funded hospitals in Shanghai on the introduction and application of hospital marketing conception.
营销是医疗机构面临的新课题，医院营销首先必须解决转变服务营销观念的问题。
Marketing is a new subject for medical organization, hospital marketing should change idea of marketing and services.
通过总结分析桐城市人民医院营销的做法经验，提出着力培育医疗市场营销新机制。
By analysis of experience in Tongcheng People's Hospital, to put forward the viewpoints of how to establish new business mechanism of medical market.
资源战略包括建设医院信息系统，加强知识营销管理，从财务上支持以知识战略为核心的构建。
Resource strategy includes building the hospital information system, strengthen knowledge marketing management, support the construction of knowledge strategy as the core from financial affairs.
目前，集团核心企业包括北京五洲女子医院等，主要业务涵盖品牌传播与整合营销、文化教育等诸多领域。
Currently, the Group's core business, including Beijing Wuzhou Women's Hospital, the main business covers brand communications and integrated marketing, culture, education and other areas.
第三章对岳阳医院特需门诊部的服务营销环境进行了分析，提出存在的问题及未来的战略重点。
Chapter three analyses the surroundings of VIP clinic and points out the problems and future development key aspect.
营销策略对于医院整体建设的重要性和深远意义日益引起广大医院管理者的关注和重视。
The importance and significance of marketing tactics for the whole construction of a hospital draws more and more attention from the hospital leaders.
最后，对医院整合营销战略的实施提出建议。
Finally, this paper provides the advice of strategy implement for integrated marketing of DH hospital.
在介绍服务营销概念的基础上，阐述了服务营销在医院经营中的重要性。
Based on the hospital marketing conception, the importance of marketing in hospital operation was discussed.
我国医疗机构目前存在着以医院、疾病、患者为中心的服务观念，前两者显然不能作为企业化医疗机构进行营销活动的指导思想。
In our country, idea of services is for hospital, disease and patient, though hospital and disease cannot be taken as the guidance of marketing in medical corporation.
文章通过讨论软广告对医院的适应性、医疗软广告的营销，探讨医院创建品牌的宣传之径。
The paper explored how to establish hospital brand through propaganda, and discussed the marketing of recessive-advertisement and recessive-advertisement's adaptability to hospital.
结果营销应是医院的组成部分，服务理念的转变才能在市场赢得地位；
Results Marketing should been the composing parts of hospital, only the change of service idea can win the position on the market;
为适应医疗市场竞争，医院特别是县市医院必须导入市场营销理念，健全市场营销管理体系，培育医疗营销新机制。
To adaptation hospital competition, the hospitals particularly the county hospitals should introduce marketing conception, improve marketing management and cultivate new medical marketing mechanism.
实践证明，将市场营销理念运用于护理服务管理，不仅可以有效地提高患者的满意度，同时也提高了医院的核心竞争力。
Practice implies that applying marketing to nursing service management would improve patients satisfaction effectively as well as the core competitiveness of the hospital.
目的：应用营销原理探讨被访医院提高患者满意度问题。
Objective: Using the marketing principles to study how to improve the customer satisfaction degree in the investigated hospitals.
本文探讨的顾客价值营销管理方法，可以在今后医院强化营销管理过程中进一步丰富和完善。
This article discusses the customer value marketing management, might in the next hospital strengthening marketing management process further rich and perfect.
外部环境的变化迫使医院不得不进行营销，树立以患者为中心的营销观念是医院服务营销的核心。
Hospitals, obliged to resort to marketing as a result of changing external environment, ought to take the concept of patient-centered marketing as the core of their marketing activities.
本文以仁和医院为主体，对医院基于顾客价值的营销战略策略进行研究及探讨。
This article take Renhe hospital as a main body, carries on to the hospital based on the customer value marketing strategy studies and discusses.
目前我国医院行业的整体管理水平面临入世后市场竞争愈加激烈的局面，强化基于顾客价值的营销管理是医院在新的竞争格局下建立长期竞争优势的必要举措。
At present we believe strengthens based on the customer value marketing management is the hospital establishes the long-term competitive advantage under the new competition pattern essential action.
目前我国医院行业的整体管理水平面临入世后市场竞争愈加激烈的局面，强化基于顾客价值的营销管理是医院在新的竞争格局下建立长期竞争优势的必要举措。
At present we believe strengthens based on the customer value marketing management is the hospital establishes the long-term competitive advantage under the new competition pattern essential action.
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