论述了医院实施品牌战略的意义在于建立良好的公众形象，提升核心竞争力和推动医院文化建设。
The functions of hospital brand were to build good public image, promote hospital core competition and improve hospital culture construction.
需要从疏导问题入手，培植自己的特色品牌，加强物质文化建设，打造医院文化的强势。
We should begin with solving problems, develop our own brand, strengthen the establishment of material culture and make use of the advantages of hospitals.
本文主要研究以标识导向系统为载体，塑造医院品牌形象，并就标识导向系统设计提出几点建设性策略，希望可以为未来设计者提供一些参考建议。
This thesis deals with how to build a hospital brand by conducting research on hospital way-finding system design, which will provide sound reference to future designers.
本文主要研究以标识导向系统为载体，塑造医院品牌形象，并就标识导向系统设计提出几点建设性策略，希望可以为未来设计者提供一些参考建议。
This thesis deals with how to build a hospital brand by conducting research on hospital way-finding system design, which will provide sound reference to future designers.
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