论文中利用社会学的相关理论分析传媒分众化出现的原因，揭示出传媒分众化的出现受到社会分层、媒体竞争、省力原则的影响；
The paper using the related social theory analyze that the cause of the media focus's emergence is social stratification, media competition, the impact of labor-saving principle.
信息技术的无缝化覆盖，传统的大众传播媒介受到了多元化、分众化新媒体的挑战。
The complete coverage of information technology made the traditional mass communication face the challenge posed by diversified and mass-decentralized neo-media.
无线移动性、分众性传播、多元化传播、交互式传播成为了手机媒体特有的传播特征；
Property in which the spread of mobile media, and the dissemination of the contents of their propagation characteristics and mode of transmission determines the effect of the spread of mobile media.
无线移动性、分众性传播、多元化传播、交互式传播成为了手机媒体特有的传播特征；
Property in which the spread of mobile media, and the dissemination of the contents of their propagation characteristics and mode of transmission determines the effect of the spread of mobile media.
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