用修辞手法描述一下这种技术。
双关修辞手法是广告语写作中的重要手法。
The quibble is an important technique in advertising writing.
无论哪种修辞手法，它只是用来强化信息，而非卖弄或炫耀。
Whatever rhetorical device you choose, use it to reinforce your message, not to be cute or to show off.
而修辞手法的应用也是小说形式的重要组成部分。
Theadoption of figures of speech is an important part composing the form of literary texts.
第二部分对作者所运用到的一些修辞手法进行分析。
The second part dissects the rhetorical methods used by the author.
当前有很多人把英语修辞与英语修辞手法混为一谈。
English rhetoric and approaches of english rhetoric are often mingled together by certain people.
委婉语作为英语的一种修辞手法，形式多样，内容丰富。
As a rhetoric method in English, euphemism has various forms and ample content.
在传统修辞学中，隐喻是诗歌中最常见的修辞手法之一。
In terms of traditional rhetoric, metaphor is one of the most frequently adopted rhetoric devices in poetry.
隐喻不仅是一种常见修辞手法，也是篇章中常用的衔接手段。
Metaphor appears in discourse frequently not only as a rhetorical device but also a means of cohesion.
暗喻是将两种有共同点的不同事物进行隐晦比较的修辞手法。
A metaphor is a trope or figure of speech in which an implied comparison is made between two unlike things that actually have something in common.
从认知修辞学系统来分析应为运用了通感性比喻的修辞手法。
Analyse from the cognitive rhetoric system that should be for using the perceptual rhetoric tactics that liken of understanding.
文章通过分析王尔德采用的几种修辞手法来欣赏他的语言特色。
We can appreciate his language characteristic by analysis of some rhetorical techniques that make his works witty and humorous.
隐喻作为英语中一种常用修辞手法，具有多种表现形式和类型。
Metaphor, as one of figures of speech in English, has forms and types of different kinds.
分析余华小说中的反讽，隐喻和象征，简化与省略等修辞手法。
This paper analyzes the irony, the metaphor and symbolizing, the simplifying and omitting etc in Yu Hua's novel.
拟人是一种为无生命或抽象物体赋予人类特质与能力的修辞手法。
Personifiation is a figure of speech in which an inanimate object or abstraction is endowed with human qualities or abilities.
人们有时因担心被误认为是吹牛撒谎而对使用夸张修辞手法心存疑虑。
People sometimes doubt about achieving the rhetorical effect of hyperbole because they feel they might be misunderstood as telling lies.
通过对先秦寓言出现之前的几种修辞手法的分析，探讨寓言产生的基础。
The paper is to seek the foundation of fables before Qin Dynasty by analyzing the rhetoric means before the origination of fables.
也就是说我们认为我们在讲述真理的时候,我们实际上却在使用一些陈腐的修辞手法。
That is to say that when we think we're telling the truth we're actually using worn-out figures of speech.
本句使用了比喻这种修辞手法，来描写人们从病痛之中解脱的幸福心情。
In this sentence, the figure of speech, simili, is applied to describe people's joyful relief from sufferings from diseases.
双关语是广告中常用的修辞手法之一，因此广告双关语的翻译就尤为重要。
A pun is commonly used in advertisements of one of the rhetoric, so the translation of a pun on advertising, is important.
主要分析了体态成语中有一些常见的修辞手法和体态成语的主要修辞效果。
The chief analysis is made of its commonly-used rhetorical devices and its correspondent rhetorical effects.
本文从语音、词汇和句法三个方面来探讨英语新闻标题中常见的修辞手法。
This paper is to analyze the rhetoric devices used in English newspaper headlines from the phonological, lexical and syntactical aspects.
广告英语在用词和句法上有一定特色，而且在写作中可大量运用各种修辞手法。
Advertising English has some specific features in words and sentence structure, in which a lot of various rhetorical skills are used.
头韵是英语中最常用的修辞手法之一，具有节奏美和音韵美，能增强语言表现力。
Alliteration is one of the most frequently used rhetorical devices in English. It is very expressive as a result of its rhythm and melody.
作为一种修辞手法，“反讽”已越来越多地应用于文学作品和人们的日常谈话中。
As a figure of speech, irony has been widely used beth in literature works and a person's daily conversational speech.
反复、镶嵌、超常搭配、仿拟、飞白、拟字等是广告在词语运用方面常用的修辞手法。
The common rhetoric means of advertisement in the use of words are repetition, embedding, unusual collocation, imitation, style of calligraphy and neologism.
由于语言和文化上的差异，英语广告中大量使用的修辞手法给我们的理解和翻译带来了一些困难。
Due to the differences between English and Chinese language and culture, the rhetorical devices used in English advertisement have brought difficulties to our understanding and translation.
这一修辞手法很长时间以来一直被诸如莎士比亚、奥斯卡·王尔德、乔治·卡林等喜剧作家使用。
Puns have long been used by comedy writers, such as William Shakespeare, Oscar Wilde, and George Carlin.
这一修辞手法很长时间以来一直被诸如莎士比亚、奥斯卡·王尔德、乔治·卡林等喜剧作家使用。
Puns have long been used by comedy writers, such as William Shakespeare, Oscar Wilde, and George Carlin.
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