本文运用了管理学、营销学、品牌管理、战略管理、质量管理、银行信贷等理论对信用卡的市场营销情况进行了分析。
This article has analyzed the marketing status of credit card industry by employing the theories as management, marketing, brand management, strategic management and bank credit, etc.
企业信用管理是现代企业管理中最重要的组成部分，是企业管理学的一个重要分支。
Enterprise credit management, which is the most important part of modern corporate management, is an important branch of industrial engineering.
如何加强企业信用监管、优化市场信用环境成为公共管理学术界亟待研究、解决的课题。
Then how to strengthen the enterprise credit supervising and managing, optimize the market credit environment has been a research topic for public management.
以数据库的开发为主要实现手段；以特征模型的分析和信用评分的计算为核心；真正体现了计算机技术在管理学科中的应用。
It reflects the application of computer science in management by means of building up the database, analysing the character-mode and calculating the credit-score.
以数据库的开发为主要实现手段；以特征模型的分析和信用评分的计算为核心；真正体现了计算机技术在管理学科中的应用。
It reflects the application of computer science in management by means of building up the database, analysing the character-mode and calculating the credit-score.
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