你的酒店网站能否留住访客？
找出热门的并且与你的酒店相关的关键字。
Identify keywords that are relevant to your hotel, and popular with searchers. Use research tools so you don't get mislead.
无论你的酒店规模大小，始终会有某些人在某处讨论你的某些做法。
Monitor customer review websites - No matter how big or small your hotel is, someone somewhere is saying something about you.
好好利用这一点，找影响力最大的博客写手，邀请他们为你的酒店写评论。
Take advantage of this by finding authors of the most influential blogs, and inviting them to review your hotel.
我们建议为你的酒店以及酒店周边的活动拍摄短片，并对其进行搜索优化。
We suggest creating a search optimized video for your hotel and things to do around your hotel.
如果你的酒店收到负面评论，你需要有一套具体的行动方案去解决这个问题。
If your hotel has received negative reviews, you need a solid action plan to work around them.
制定一套持续的策略，向通过在线旅行社预订你的酒店的客人进行重复销售。
Develop an ongoing strategy to remarket to any customer who has booked your hotel through an OTA.
如果你的酒店提供穿梭巴士服务，是否能减少服务的时间或范围？
If you provide a local hotel shuttleservice, can you reduce the hours or coverage?
这样可以让你的酒店信息保持一致并且在不同的分销渠道中体现关联性。
This will help in maintaining consistent information and relevancy across all distribution channels.
通过各个不同的媒体渠道发布大量有用的内容，这是保证你的酒店被关注的唯一方法。
Publishing a large amount of very useful content in multiple media channels is the only way to make sure your voice is heard.
只有你的酒店查主机展览，表演，音乐，和事件在大堂会见朋友的好地方。
Only You Hotel Atocha hosts exhibitions, shows, music, and events in the Lobby - the perfect place to meet with friends.
同样的系统也取代了你的酒店房间钥匙——只需要轻拍腕带就可以进入房间。
The same system also replaces your hotel room key — just tap your band to the door to access your room.
在Flickr上存放你的酒店照片可提升你的网上曝光度，并可引起潜在客户的关注。
Hosting your hotel photos on Flickr increases your web presence, building awareness among potential guests.
另外，点评当然必须是诚实的、没有偏见的意见，由曾经入住过你的酒店的真实旅行者提供。
And, of course, reviews need to be the honest, unbiased opinions of real travelers who have had an experience with your property.
这是一个让你及时掌握你的酒店新闻的很好方法，使用这一功能你不需要每天大量地浏览网站。
Sign up for Google Alerts - This is a great way to take the proverbial pulse of your hotel without surfing the web on a daily basis.
如果你不对反馈信息加以利用，来提升你的酒店声誉，那不管你多么擅长回复投诉消息也没用。
If you’re not using feedback to improve, it doesn’t matter how good you are at responding to complaints.
发布一篇关于你的酒店的简短新闻稿，不仅仅是为你的酒店在做宣传，同时会带来外部的链接。
As such, writing a quick press release about your hotel and sending it over, typically results in getting advertising for your property as well as an inbound link to your website.
当你为你的网站、GDS、CRS等等建立内容策略时，总结人们到访你的酒店所在区域的原因。
Identify all of the reasons why people are traveling to your area while creating the content strategy for your site, GDS, CRS, etc.
对所有的重要字眼进行检测：你的酒店名称、旧的酒店名称、你的餐厅名称以及你的经理和礼宾部的名称。
Monitor all important terms: your hotel name, any old hotel names, your restaurants, the names of your manager and concierge.
你在所有渠道中提供的内容是否足够丰富，以便消费者在需要预订时能够找到和会考虑你的酒店？
Is your content in all channels richenough to help the consumer find you and consider your hotel for booking?
对于通过这些项目“登记入住”你的酒店、或者到访当地商务活动达一定次数的用户，你可以向他们提供特别的优惠产品。
You can even offer special promotions to people who participate in these programs by checking in at your hotel or visiting local businesses a given number of times.
参考2010- 2011industrys best practices重新设计你的酒店网站。
Make the hotel website redesign reflect 2010-2011 industry's best practices.
附加信息：《城市周刊》是一本很有用的关于北京发生什么事情的英语杂志。你的酒店也许有《北京时代杂志》。
Additional information: City Weekend is an English-language magazine with helpful information about what's going on in Beijing. Your hotel may also carry Time out Beijing.
因此，不管是什么途径来处理消费者的评论，如果你没参与到这种对话之中和接受这种新的信息沟通方式，你的酒店将丧失竞争力。
So, whatever the approach to dealing with consumer reviews, if you are not part of the dialogue and embrace the new information, your hotel becomes vulnerable and irrelevant.
你不能用搜索引擎优化的方法——购买关键词以及影响你的排名，来提高你的酒店在TripAdvisor上的排名。
You can't approach improving TripAdvisor ranking as you might search engine optimization, where you can purchase keywords and impact your listings.
这种信息居然也能公开传播到大众的眼前，难道酒店业者不感到难堪吗？这下好了，人们可以对你的酒店定价有更好的理解了。
It's embarrassing to hoteliers that this kind of message could be translated to the general public, who now have better insight into how YOUR business is run.
为了继续满足上述利益相关者的要求，你应该换一个角度来看看你细分市场的方式，观察这种方式是否适合你的酒店、你的市场。
While continuing to meet the requirements of the aforementioned stakeholders, take another look at how you segment and if it makes sense for your hotel, in your market.
是的，酒店决策者们是时候要醒悟了：这些第三方预订网站正变得越来越肆无忌惮，企图控制你的酒店库存，还有你的潜在利润。
It's time for hotel executives to realize these third-party reservation sites are becoming increasingly emboldened in their desire to command your inventory. And your profit potential.
除非你有充满趣味的新闻要公告天下，或者你的酒店有优惠打包产品或其他更说服力的理由需要发布信息，否则请你在社会媒体上保持沉默。
Unless you have something truly interesting to say or a special package or other compelling reasons to come to your hotel, perhaps you should say nothing at all.
以一个消费者的身份通过这些网站搜索你的酒店，并且深入认识这些渠道，这样做可以提升你的酒店的竞争优势，并获得更多的机会。
Search your hotel as if you were a customer across these sites and develop a deeper understanding of the channels that are both strengths and opportunities for your hotels.
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