但以技术体育传播为主的大众体育传播，导致人们对体育作为文化的误读。
However, mass sports communication that bases mainly on technical sports communication has resulted in people's misunderstanding about sport as a culture.
研究对大众体育传播过程中传播者、讯息、媒介、受众及其反馈的诸要素逐个进行了理论分析；
This paper analyzes communicator, message, media, audience, feedback and other elements of the process of mass sports communication one by one.
新媒体缩短了体育运动与社会之间的距离、加大了体育运动传播的社会覆盖面、加快了体育传播速度。
The new media has shortened the distance between sports and society, enlarged the social coverage of sports, and accelerated the sports propagation speed.
随着我国体育事业的快速蓬勃发展和电视媒体的逐渐成熟，电视已经成为体育传播领域的一个主流载体。
As the sports undertakings in our country are booming and the TV media has gradually turned to be mature, TV has become the main-trend element in the sports transmission.
利用这些信息，球队、销售人员，还有体育主题的旅行社就可以更好地决定哪些地区可以进行地区针对性推广以及信息传播。
With this kind of information, teams, ticket sellers, and sports-themed travel companies can better determine where to focus their geo-targeting and messaging efforts.
在此基础上提出体育明星广告的传播策略。
On the basis of these theries, the author puts forward sports star advertisement communication tactics.
一份西班牙的体育小报一直传播着一种说法，指出切尔西在斯坦福桥的客队更衣室只得三个沐浴室和一面镜子可用，以利用此招来作为对付我们的对手的武器。
Spanish sports tabloid has been carrying a story suggesting Chelsea are using the away dressing room at the Bridge as a weapon against our opponents with only three showers and one mirror available.
根据社会传播与群众体育流行的关系，确定具有针对性的传播原则，将会更好地促进群众体育的流行。
Hence, according to the relationship between social dissemination and mass sports, it will more effectively promote the mass sports by making some specific disseminative principles.
立足体育推广和文化传播，创造产业市场空间。
Gain a sizable market share in the concerned industry by promoting sports and cultural transmission.
随着当代媒介文化的转型，当代体育文化传播也显示出一些新的特征。
With the transformation of modern media culture, the communication of modern sports shows some new characters.
高校体育是生产和传播体育文化的中转站，是实施素质教育不可缺少的组成部分。
College physical education is the place where produce and spread sports culture and is the necessary part of quality education.
采用文献资料调研、专家访谈、问卷调查等方法，对我国体育博客的传播状况进行研究。
Through using the method of literature investigation, expert interviews and questionnaire survey, this paper makes analysis and investigation on the communication situation of sports blog in China.
媒介体育，是指媒介化了的体育，即通过媒介传播给读者、听众和观众的体育形象和信息。
Media sport is the mediated sport, that is, it is images and messages, which the media communicate to the readers, listeners and spectators.
第四部分将对2008年北京奥运会中的网络体育新闻传播活动进行展望。
The fourth part anticipates the activities of the Internet sports news promulgation in the 2008 Beijing Olympic Games.
以期进一步提高高校体育文化传播及建设的效果，对高校提高育人质量具有深远意义。
With a view to further improve the dissemination of college sports, culture and the building of the effect on the quality of education to colleges and universities with far-reaching significance.
在起始阶段以体育的物质文化(体育项目)的传播为主要特征。
The main characteristic of the initial development stage is the communication of sports material culture (sports events).
群众体育的流行是体育运动普及的一种特殊类型，虽然其流行具有自发性，但据《全国城乡体育现状调查》情况来看，与社会传播有着十分紧密的直接联系。
Though it has the nature of spontaneity, it has a very close and direct contact with the social dissemination according to the Survey of the Present Sports Condition of the nation.
体育是一种有意识、有目的、有组织的社会活动，只有通过最广泛的传播，才能普及与振兴。
Sport is a kind of conscious, purpose and organized social activities, only through the widest possible dissemination, the popularity and revitalize can be made.
尤其是体育专业院校则成为最具奥运文化传播力的专业院校，但目前体育院校开展奥林匹克教育的现状不容乐观。
Sports have become the most powerful Olympic major cultural institutions, but institutions to carry out the Olympic Sport of the status of education are not optimistic.
2008年奥运会将在我国北京举行，通过对网络体育新闻传播的研究和展望，也将为2008年的奥运新闻传播的成功提供有力保障。
Beijing 2008 Olympic Games will be held in Beijing. The study and outlook of sports news will guarantee the success of sports news promulgation in the 2008 Olympic Games.
同时，体育产业也为电视媒体提供了丰富的传播内容，提高了电视的收视率，带动了电视媒介经济效益的增长；
On the other hand, sports industry enriches TV programs, helps to increase the viewing rate and propels to increase TV economic benefits.
体育院校的大学生将成为奥林匹克文化受益者、继承者、传播者。
Sports University Students institutions will become the beneficiaries of the Olympic culture, inheritance, and communicators.
现代社会经济繁荣，传播技术日益发达，赋予体育运动新的意义和社会传导功能。
In the modern times of our society, as the economy and the technology of communication developing greatly, sports are endued with new values and the function of society communication.
通过对品牌传播研究意义的阐述，分析了体育赛事与企业品牌定位之间的相关性，进一步厘清了品牌传播与体育赛事赞助之间的关系。
The paper elaborates on the study significance of the brand spread and analyzes the correlation between the sport events and enterprise brand positioning.
运用传播学、文化学理论等，对中国民族传统体育文化数字鸿沟的表现与成因进行研究。
Using the theory of communication and the science of culture, the present paper studied the performance and causes of the digital divide in traditional Chinese ethnic sports culture.
本研究利用文献资料法、问卷调查法和专家访谈法等发放，对河北省普通高校体育的奥林匹克文化传播现状进行了调查分析。
The dissertation, by means of literatures, questionnaire, and expert interview, makes a research and analysis on the situation of Olympic cultural dissemination.
网络媒体以它独特的技术优势受到越来越多的关注，在体育新闻传播方面发挥着越来越重要的作用。
Internet media technology to its unique advantage of being more and more and more concerned about the dissemination of sports news is playing an increasingly important role.
其中体育态度、余暇时间、学校体育教育、大众传播媒介、体育硬件、和体育管理是主要因素。
The most important issues lie in the attitude, spare time, PE education in school, mass communications, sports equipment and sports management.
本文的重点是：分析信息传播手段的演变与接受过程的特点，结合北京2008奥运会体育图标设计的案例分析，通过各个设计领域的相关举子试图发现有效信息传达的途径。
The key point of view is: analyze spread method and accept process of information, combine Pictogram of Beijing 2008 Olympic Games design project analysis and different design field example.
作为体育电视传播中灵魂位置的体育电视评论员，承担的是为观众解析画面，提供详实背景资料的职责。
As a television sports commentator, the core of sports telecasts, takes the charge of interpreting television images for viewers and providing full and accurate background information.
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