本文以笔者所工作的HS公司为研究对象，对战略调整情况下的企业文化塑造进行研究。
This text takes HS Company as studying object that writer works in and do research for enterprise culture building under the circumstances strategy is adjusted.
通常来看，使得一家企业与另一家相区别开来的是作为舵手的企业家——他或她的个性、履历以及哲学塑造着这家公司的企业文化，并从根本上决定其形象。
Often what sets one company apart from the next is the entrepreneur at its helm--his or her personality, history and philosophy shape the company's corporate culture and, ultimately, its image.
产品形象是企业在一定的理念指导下通过自身的努力，塑造出来的能体现企业文化内涵的产品个性与风格。
The certain product image ought to have its personality and style which can reflect the enterprise's culture, and it's forming depends on the mind and efforts of the enterprise.
鉴于语言对文化的塑造作用，很多企业利用巧妙合理的企业语言来创建并支持企业文化。
Thus, it is of great significance to probe into the interaction between corporate language and corporate culture, to enhance the understanding in ther.
这些员工未来几年将塑造企业文化和企业前景，并且不能被轻易改变。
These hires will shape company culture and vision for years to come and can't easily be undone.
最后，本文对丝爽公司的企业文化的塑造、营销队伍建设以及营销管理与控制提出了实施措施和建议。
Finally, the article makes the measures and suggestion about the figure of culture in corporation, the marketing groups building and the marketing management and control.
最后，本文对丝爽公司的企业文化的塑造、营销队伍建设以及营销管理与控制提出了实施措施和建议。
Finally, the article makes the measures and suggestion about the figure of culture in corporation, the marketing groups building and the marketing management and control.
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