本文对于中国体育用品生产企业品牌管理的研究有一定的现实意义。
In this paper, the Chinese sporting goods manufacturers of brand management have some practical significance.
本研究为当前绿色品牌诊断提供了一种新的参考方法，对企业品牌管理具有一定的指导意义。
The diagnosis provides a new method and has certain significance for brand management of the corporate.
本文分析了当前我国企业品牌管理存在的一些新问题，提出了一些施行品牌战略的策略和建议。
This article analyzes a number of problems of the current brand management of Chinese enterprises, made a number of recommendations.
引导企业以品牌、标准、服务和效益为重点，健全质量管理体系，强化社会责任。
We will guide enterprises to improve their quality management systems, focusing on brands, standards, service, and performance, and to enhance their sense of social responsibility.
Vignette：重塑企业内容管理品牌
美国维珍航空公司（Virgin America）视在线社区为“自然的品牌扩张”，维珍企业沟通部经理AbbyLunardini说道，他同时是维珍航空社会媒体的管理负责人。
Virgin America sees online communities as a “natural extension of our brand, ” says Abby Lunardini, director of corporate communications and leader of the airline’s social media effort.
如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？
How to strengthen brand equity of a firm and how it may influence customer relationship management performance?
在基于品牌的竞争市场中，品牌管理的效率直接决定着企业的竞争力。
In the competitive market based on brands, the management efficiency of brands directly decides the competitive capability of enterprises.
品牌经营业绩度量体系是企业利益相关者和管理者赖以决策的重要依据。
The measurement system of brand operating performance is the ground for the benefit relatives and managers of enterprises to make decisions.
客户关系管理(CRM)是以客户为中心，旨在改善企业与客户关系的新型营销管理模式，品牌价值被作为客户关系管理的最高目标。
Customer relation Management (CRM) is a customer-centered marketing model designed to improve the relationship between businesses and customers with brand value as its ultimate end.
那就让我们看看英语是如何被创造性地打造为一个超级品牌的，这对我们的企业管理实践有很大的借鉴作用。
Let's see how English has been creatively built into a super brand, which is a very helpful reference for our enterprise management practices.
要想与国外公司竞争，国内企业成功的关键在于尽快提升品牌管理水平。
The improvement of management of brand levels is the key of success for domestic firms to compete with foreign companies.
雇主品牌能够使企业具有较强的生命力，也是人力资源管理的发展趋势。
Employer's brand can let enterprises have very strong vitality, and it is the developing trend of human resource management.
利用三企业良好的品牌资源和管理团队，建设新基地，发挥协同效应，实现资源共享和集约化经营。
Good brand resources and management teams of three enterprises are utilized to build the new base, give play to the effect and realize the resource-sharing and intensive management.
一指出，管理局就科目的图形设计，标志设计，企业品牌，大卫e。
A noted authority on the subjects of graphic design, logo design, and corporate branding, David e.
企业品牌经营模式已成为近年来企业管理的热点研究之一。
Enterprise brand management mode has become a hot issue of business administration study in the recent years.
这些结论对企业的品牌管理以及营销组合的设计有一定的参考价值。
These conclusions on the enterprise's brand management and the design of marketing mix some reference value.
第三部分：品牌经营型服装企业的管理现状分析。
Part III: Brand manage type clothing enterprise administration current situation is analytical.
正确实施品牌营销策略，巩固提高品牌忠诚度，切实加强品牌管理才能确保企业获得品牌营销成功。
Enterprises will succeed if they can carry out brand operation tactics correctly, improve brand loyalty and strengthen brand management.
你可以提到以下内容：公司的产品和服务，与同行业相比销售情况，企业品牌、管理、历史和文化。
Some contents you can mention include: products and services, sales compared in the industry, brand, management, history and culture of the company.
我国烟草品牌“多而不强”的一个重要原因是我国烟草企业在品牌经营与管理中存在诸多问题与不足、卷烟品牌资产价值低下。
The reason of our Chinese Cigarette brand Equity abundant but weak is that there are many problems and shortages in the brand operating and managing, and that Cigarette brand Equity is low.
为了保持企业利润的持续增长，企业就必须通过提高品牌管理的效率来实现。
In order to maintain sustained growth in corporate profits, companies must strive to raise the efficiency of brand management.
本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
为信守这一承诺，企业需要依靠完善的风险管理及供应链管理机制打造产品安全体系来保持和提高品牌价值。
To keep this commitment, companies need to rely on sound risk management and supply chain management system to create product safety system to maintain and enhance brand value.
通过对品牌体验的内涵、价值和消费者消费过程的分析，阐述了产品设计和设计管理在企业构建品牌体验中发挥着重要的作用。
This paper mainly discusses that the industrial design and design management play the important role in a process of which a customer interacted with a business brand.
品牌延伸战略是指导企业品牌延伸活动的总的谋略，因此我们有必要对其进行战略管理。
Since brand extension strategy is the total scheme that guides the whole of brand extension activities, we should go on strategic management for brand extension.
本文作者试图从品牌的定义、特征、作用分析起，对当前国内企业的品牌战略及管理缺限进行深入剖析。
The author of the essay is trying to analysis the brand name strategy and management weakness of domestic enterprises from the aspects of definition, characteristics and it 's roles.
房地产企业普遍缺乏连贯性的品牌策略，未建立起有效的品牌管理架构。
Real estate business enterprises widely lack connected brand strategy and do not establish the structure of valid brand management.
房地产企业普遍缺乏连贯性的品牌策略，未建立起有效的品牌管理架构。
Real estate business enterprises widely lack connected brand strategy and do not establish the structure of valid brand management.
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