本文阐述了IT企业事件公关的相关定义，并系统地对涉及IT企业的事件进行了类分。
In this paper, the author illustrates the relevant definitions of event pr in it enterprises and systematically classifies the events concerning with them.
他说，貌似很小的事件通过网络能迅速演变为大型公关问题。
He says seemingly small incidents can quickly spread into bigger pr problems via the Web.
“每天，劳埃德•布兰克费恩都跪拜上帝，感谢英石油漏油事件的发生，”一个有名的公关专家私下说。
“Every day, Lloyd Blankfein must get down on his knees and thank God for the BP oil spill,” says one noted PR expert privately.
BP公司，这家全球一流的石油公司在墨西哥湾漏油事件上可以说是名声大损。 “Spillcam”是一种即时播送的BP漏油的监控头，便于环境学家，BP的公关人员以及总裁时刻注意漏油情况。
The BP Spillcam instantly beamed the immensity of the Gulf Spill around the world to the dismay of environmentalists, BP's PR staff and the President.
它不仅能让公关公司把重点放在对你和你的活动重要的事情上，还能作为你的告知文件的一份重要事件的清单。
As well as focusing the agency on what's important to you and your campaign, it serves as a checklist of all the important things to consider as part of your brief.
这一事件也凸显了新闻界的巨变是怎样一方面需要公关，另一方面又抵制公关公司的。
The incident shows how the upheaval in the news business is working for, and against, the PR firms.
强、弱势群体之间的这种相对关系为企业制定公关危机事件处理策略提供了深刻启示。
This relative relation between vulnerable groups and strong groups provides profound enlightenment for the enterprises to deal with crisis events in public relations.
让我们比照一下过去十年中另一场重大的公关危机：2010年英国石油公司(BP)墨西哥湾漏油事件。
Compare that to one of the other big public relations crises of the past decade: the 2010 BP Deepwater Horizon Oil Spill.
这起被称为“空难”的公关危机事件，恰如一枚多棱镜，折射出企业公关危机管理的诸多问题。
It has been called the "disastrous" public relations crisis incident, which reflects many public relations crisis management (PRCM) issues of the enterprise.
张亚男说，腾讯在公关危机中确实做得很糟糕，这一事件可能将使QQ用户对公司的看法从相信转变为情感上的抵制。
Tencent 'really did a poor job in managing this public relations crisis' and the incident might 'change QQ users' view toward the company from trust to emotional resistance, ' Zhang said.
本文从危机发生前、发生时和发生后这三个阶段分别阐述企业应采取的相应管理措施，为现代企业预防和处理公关危机事件提供一些有益的参考。
This paper explains the relevant steps to be taken by the enterprises before, during or after the occurrence of crisis in order to prevent or deal with the crisis for the enterprises.
这起事件也让郭德纲陷入大麻烦，遭遇公关危机，并被迫取消多场演出。这起事件也让大家意识到保护记者权益的重要性。
This incident was a PR disaster for Guo, who was forced to cancel a number of performances and also raised the awareness for better protection for journalists' rights.
在一事件背景相同的情况下，企业公关声明撰写人对企业公关声明语言的选择与公关成败与否息息相关。
Fading the same background information, corporate PR statements writers 'linguistic choice has great impact on the effect of the public relations communication.
维系客户，理解工作方向并掌握工作进度，策划组织实施各类促销及公关事件及执行方案。
Maintain the relationship with client, understand the job direction and control the working progress; be responsible for the media planning.
维系客户，理解工作方向并掌握工作进度，策划组织实施各类促销及公关事件及执行方案。
Maintain the relationship with client, understand the job direction and control the working progress; be responsible for the media planning.
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