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    Strategically, McDonald accepted by the Chinese culture and traditions shown itself to be a friend of Chinese consumers. is the joy and the desire to dream of the host.

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    As an automobile manufacturer who have always emphasized on "Pure pleasure of driving", "Joy of BMW" is not only its original brand strategy promotion, but also a tribute to the Chinese culture.

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  • 如何应对这种挑战成为构建中国文化安全战略必须思考解决一个重要课题

    How to answer such challenges has become an important issue that we must consider and solve when constructing Chinese cultural security.

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  • 如何应对这种挑战成为构建中国文化安全战略必须思考解决一个重要课题

    How to answer such challenges has become an important issue that we must consider and solve when constructing Chinese cultural security.

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