What does the author say is manufacturers' new marketing strategy?
作者说生产商的新营销策略是什么?
I had not realized how profoundly marketing trends dictated our perception of what is natural to kids, including our core beliefs about their psychological development.
我原来没有意识到,营销趋势是如何深刻地影响着我们对孩子天性的看法,包括我们对他们心理发展的核心信念。
One thing you have to remember is that in a marketing report, you've got to have what they call an executive summary at the beginning.
有件事你必须记住:在一份营销报告中,你必须在开头就有他们所说的执行摘要。
While the best form of marketing for institutions is to be good at what they do, they also need to be clear about how they are different from others.
对于这些院校而言,虽说最好的营销方式是发挥自己的长处,但他们也必须清楚自己与众不同的地方。
The marketing strategy in response to this consumer demand has gone beyond articulating what is in a product, to labeling what is NOT in the food.
作为对此种消费者需求的回应,这种营销策略已不只局限于说明产品中有什么,还标明了食品中“没有”什么。
什么是社会营销?
What works in marketing today is simplicity, not complexity.
当今的营销工作是简单的,并不复杂。
And when you stop to think, conversations are also what marketing is about. It's not just about messages and targets.
当你停下来思考,谈话也关于营销是什么。它不仅是关于信息和目标受众。
I teach consumer behavior and advertising, yet a lot of what I talk about is, How does all this advertising and marketing impact us as human beings?
我是在教消费者行为学和广告的,但是我谈论最多的是广告和营销对我们人类有什么影响?
Just explain what this concept of participation marketing actually is.
请解释一下参与式营销究竟是个什么概念?
And when you stop to think, conversations are also what marketing is about.
当你停下来思考,谈话也关于营销是什么。
All marketing by shoe companies aside, the fact is you can run injury-free regardless of what shoes you do or don't decide to wear.
先不管跑鞋生产商的市场推广手段,实际上,不管你选择穿还是不穿什么样的鞋,你都可以保护自己的脚不受伤。
What they really need to understand is that the conversation and word of mouth are the key to marketing.
他们真正需要了解的是,交流和语言表达将会是营销的关键。
But this idea was usurped by the view that what really matters in marketing a product or service is its positioning, where it sits on the spectrum of customer needs.
但是这个观点遭到了质疑,主要是针对营销中产品到底应当怎样定位,也就是说这些定位到底是不是站在消费者的角度,考虑了消费者的需要。
What is more, Internet start-ups cannot just put up a clever website and hope that viral marketing will bring traffic their way.
更为严重的是,因特网的运作不能构建智能网站。当然,也就不能指望传播市场会带来大量人流了。
Marketing is the process of trying to figure out what program will be truly useful to real people in the real world who are doing real work.
市场营销是试图想出现实世界中做实际工作的人们真正需要什么样的程序的过程。
究竟什么是市场营销?
They suggest what they call the “push effect” of increased food availability and marketing is responsible.
他们认为被他们称之为“推动效应”的丰富的食物供应以及市场营销手段是原因。
What I've come to realize, is by focusing on providing value to others, most of the marketing aspect takes care of itself.
我逐渐明白的是,大多数营销都是关注于向他人提供价值的。
Throw in that every creative decision is influenced by the studio marketing department’s mathematical algorithm for what the audience wants, and you end up mostly with a watered-down product.
鉴于每一个创意的决定都受到制片厂市场部有关观众喜好数字统计的影响,你最终基本只能收获到缩水的产品。
That's what good marketing is all about.
这就是一个好的市场营销应具备的特点。
T: Yes, what we are looking for mainly is an agent in Britain to represent us. Someone to help us with marketing...
嗯,我们主要需要一家代理商代理我们在英国的业务,包括市场业务……
So what we have is this marketing juggernaut getting interested in Wright's autobiography.
所以我们知道了这股强大营销的力量看中了莱特的自传,于是他们要了这本书。
Develop new ideas, actually spend time brainstorming to firm up your own company's marketing message. Stop looking at what everyone else is doing.
开发新想法,实际上需要时间来集思广益,来坚定你自己公司的营销思想,不要再四处去打听别人在干什么,也不要将自己的创意和别人对比。
What I particularly liked in this paper is Lincoln’s recongition that “Freemium is a marketing tactic, not a business model.”
我最喜欢LINCOLN的认识“增值服务是个营销策略,不是商业模式。”
Added Hesser, "Really what this is about is the need to offer a complete marketing package to travel suppliers to effectively reach travel agencies and their travelers."
Hesser补充道,“我们需要去做的是为旅游供应商提供全面的市场营销打包服务,帮助他们有效地接触旅行社和旅游者。”
This is what the Marketing department would have to do in our example.
这就是我们例子中市场部门必须要做的事情。
We help you get clear on what career change is right for you and how to make it happen including marketing.
我们会帮您清楚明了的知晓什么职业变化是最适合您的,然后如何通过市场营销的角度做到这一点。
We help you get clear on what career change is right for you and how to make it happen including marketing.
我们会帮您清楚明了的知晓什么职业变化是最适合您的,然后如何通过市场营销的角度做到这一点。
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