Services have a slight effect on consumers' exchanging value perception but didn't affect their psychological value perception.
服务对消费者的交换价值知觉有一定影响，但不影响消费者的心理价值知觉。
Consumers' exchanging value and psychological value perception of imported goods are significantly higher than that of home made goods.
消费者对进口产品的交换价值知觉与心理价值知觉均显著高于国产产品。
Price has a significant effect on consumers' exchanging value perception, while the effect of price on psychological value perception is not significant.
价格显著影响消费者的交换价值知觉，但不影响其心理价值知觉。
The paper researched the relationship between value perception of the reward programs, customer value and customer loyalty and also investigated the effect of competition.
本文对回报计划感知价值和客户价值与客户忠诚间的关系进行了研究，并考虑了竞争所可能产生的影响。
Managing the marketing mix to maximise differentiated value. The brand value perception (utility) is an econometric measure of the relative strength of the brand in its category.
通过管理营销组合来放大差异化的价值。品牌价值感知度是品牌在各自类目中相对力量的经济衡量指标。
On the basis of this study, it constructs the mobile communications industry value perception driver model and the effectiveness mechanism model of customer loyalty program.
在此研究基础上构建了移动通信行业的客户忠诚计划的感知价值驱动模型和客户忠诚计划的效用作用机制模型。
On the basis of this study, it constructs the mobile communications industry value perception driver model and the effectiveness mechanism model of customer loyalty program.
在此研究基础上构建了移动通信行业的客户忠诚计划的感知价值驱动模型和客户忠诚计划的效用作用机制模型。
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