The advertising language is the main carrier for advertisers to convey information; therefore, study on advertising language has obviously received a great deal of scholarly attention.
广告语言是广告商传递信息的主要载体，因此，越来越多的语言学者把他们的目光投向了广告语言的研究。
This article makes relevant advertising theoretical study on doctrinal levels.
本课题即对此现象在学理层次所做的广告理论应对研究。
The study of puns in advertising so far has been focused on the discussion of their grammatical structure, pragmatic function and aesthetic effect.
近年来，对广告双关语的研究仅仅局限于对其结构形式、语用功能和美学功能的讨论。
This paper focuses on the study of the fashion press, a kind of cultural phenomenon of advertising, people pinned high hopes on the media to be put above.
本文把研究的重点放在时尚报刊、广告这样的文化现象上，放到被人们寄予厚望的媒体上面。
The focus is put on the study of advertising language.
研究的重点是广告语言的应用。
This article is a brief study on the advertising English only from these three aspects: lexical, sentence and rhetoric.
本文仅从词汇、句法、修辞这三方面来研究广告英语的特点。
According to a new study, such advertising may have no effect at all on sales - at best the impact has been described as modest.
据最近的研究发现，这些广告在销售中可能没有起到效果- - -充其量只能说是在一定程度上适当的作用。
This paper aims at a study and analysis of three main characteristics of English advertising language from the perspective of pragmatics, based on a large quantity of English advertisements.
本文从大量的英语广告实例入手，探讨英语广告语言的词汇、句式和修辞等三大特点，并从语用学的角度对英语广告语言的语用基础进行分析。
This paper discourse theory, the principle of cooperation and persuade perspective on the study of three advertising language be read.
本文从话语理论、合作原则及劝服性研究三个角度对广告语言加以解读。
The purpose of this part of the essay is to critically evaluate the results of an ethnographic study conducted by the authors, on the social USES of advertising within an adolescent audience.
这篇文章的目的是通过对在青少年观众进行的严格评估，对广告的社会适用人群进行研究分析而得出具体的结果。
Outdoor advertising industry is closely related to urban planning policies and the article especially study the impact of Chengdu's regulations on outdoor advertising.
户外广告行业与城市规划政策有密切关系，文章特别阐述了成都市法规制定对户外广告的影响。
This is an empirical study on TV commodity advertising credibility of China.
《电视商品广告可信度研究》是关于中国“电视商品广告可信度”的实证研究。
Based on the current situation of researching, the author tries to study Internet advertising by the method of digital analysis.
本文在分析现有网络广告研究的基础上，尝试进行网络广告的数字研究。
In China, the study of advertising Chinese began in 1980's and the study of advertising English began after those English books on advertisement were translated in Chinese.
我国对广告汉语的研究起步于八十年代，对广告英语的研究则是在对国外广告专著的引进后开始的。
One study cited $160 million spent on advertising to consumers in 2005 compared with the $4 billion spent by the pharmaceutical companies.
一项调研显示，2005年医疗器械直接面向消费者的广告费用是一亿六千万美元，而医药产业花费了四十亿。
It is hoped that the study can shed light on the language features of advertisements and also provide help to copy writers and advertising English learners.
本文作者衷心希望此论文的分析结果能给英语广告的写作者以及广告英语的学习者提供帮助。
Deutsche Bank's intriguing study, I cannot help feeling that, by focusing on relatively short-term increases in sales, it takes an outdated view of the way brand advertising works.
尽管我不愿意和德意志银行富有启发性的研究争辩，但我忍不住觉得，将重点放在相对短期的销售增长上，说明他们对品牌广告效用方式的看法相当过时。
The conclusion of this study is that advertising connected with fashion based on the consumer's intend to find novelty and change, to acquire differentiation in the background of social recognition.
本文得出的主要结论是：广告基于消费者求新求变、在追求社会认同的趋势下寻求差异化等心理需求，与时尚巧妙地结合在一起，使广告具有时尚性的内涵。
This is an attemptive study on what the advertiser has done to adapt to the mental state of the audience in print advertising.
本文意在探讨书面广告中广告主如何对读者的心理世界做出顺应性的语言选择。
This is an attemptive study on what the advertiser has done to adapt to the mental state of the audience in print advertising.
本文意在探讨书面广告中广告主如何对读者的心理世界做出顺应性的语言选择。
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