The paper gives a primary discussion on the rationality and importance of Mcluhan' s viewpoint and argues that it is of significance for us to study communication media.
本文对其观点存在的合理性及其重要性做了初步论述，认为其观点对我们认识和研究传播媒介有重要意义。
Spirit of enterprise: Study communication, self-surmounting.
企业精神：学习沟通，自我超越。
Special Field of Study: Communication Theory, Aesthetics and Advertising.
长期从事传播学、美学、广告学研究。
Special Field of Study: Communication Theory, Aesthetics and Advertising.
长期从事传播学、美学、广告学研究。
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