Marketing research is the systematic design, collection, analysis, and reporting of date and findings relevant to a specific marketing situation facing the company.
市场调研是系统地设计、收集、分析并报告与公司面临的特定市场营销状况有关的数据和调查结果。
This paper, based on the author's teaching practice, puts forward several case-teaching methods with the application of the specific marketing and some problems concerned.
本文根据笔者的教学实践,提出了案例教学的几种方法,并阐述了在市场营销学中的具体运用及应注意的问题。
This paper, based on the author's teaching practice, puts forward several case-teaching methods with the application of the specific marketing and some problems concerned.
本文根据笔者的教学实践,提出了案例教学的几种方法,并阐述了在市场营销学中的具体运用及应注意的问题。
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