Social media advertising - Savvy small business marketers are increasingly realizing that the opportunity to reach customers extends beyond traditional paid search into the booming social media space.
社交媒体广告——越来越多有头脑的小企业营销人员意识到顾客除了使用传统的付费搜索外,还向繁荣的社交媒体领域延伸。
Social media Advertising - Savvy small business marketers are increasingly realizing that the opportunity to reach customers extends beyond traditional paid search into the booming social media space.
社交媒体广告——有头脑的小企业营销人员越来越多了,他们意识到除了传统的付费搜索,进入到繁荣的社交媒体领域有与顾客接触的机会。
Advertising is measured in booked exposures, i.e. page views, while social media is measured in direct interactions, i.e. number of friends, number of views or number of users.
广告的衡量标准是曝光率,比如页面浏览量。而社交媒体的衡量标准是直接互动的次数,比如朋友、浏览或用户的数量。
Combat declines in the efficacy of advertising through traditional broadcast media, and exploit social networking technology to converse in detail with individual consumers.
与通过传统广播媒体进行广告的效用降低相对,企业开始大量利用社会网络技术与个体消费者的详细对话。
This switchover to social media does more than demonstrate the popularity of new media-it affects the whole advertising industry.
这种向社交媒体的转换大大超越了新媒体受欢迎程度的调研结果——它影响了整个广告行业。
Clearly, Yahoo has not been able to exploit social media or prove the case that leadership in display advertising and being number two in search advertising is a synergy business.
显然,雅虎没有能够充分利用社会化媒体,也未能证明,在展示广告业务的领先地位和在搜索广告业务中位居第二是一项彼此增进的业务。
While traditional media will remain an important advertising vehicle for high-end fashion companies, social media needs to be part of the marketing mix too.
尽管传统媒体仍然是高端时尚公司的重要广告工具,大众媒体也需要成为营销组合的一部分。
Opt-in subscription to advertising as part of a user's social stream is likely to be a very important model in making social media financially viable.
让用户选择关注广告很有可能成为一种重要的模式,帮助社交媒体找到赢利点。
The M.insight application sorts the feeds into four main categories: social media, public relations, marketing and branding, and advertising.
insight应用将订阅源分为四大类:社会化媒体、公共关系、营销和品牌,以及广告。
Social media services like social network sites are not designed around the audience that Morgan suggests is the core of clickers, yet these too rely on advertising.
提供社交媒体服务的机构,如社交网站并不是都按照Morgan公司的建议那样围绕点击者来设计的,但他们也不能摆脱对广告的依赖。
Here’s a white paper (pdf) by Mel Carson of Microsoft Advertising that documents their foray into social media as a B2B company. Great insights.
以下是白皮书(pdf)由微软广告的MelCarson提供,描述B2B公司进军社区媒体的伟大理念。
At the more engaged end of the advertising spectrum, marketers often vie for the Holy Grail that is viral marketing via social media.
在广告业参与度较高的市场端,营销高手们通常会通过社交媒体进行病毒式营销,并为这一“营销圣杯”展开激烈竞争。
Because Internet advertising has had slow growth in China, the company has used games to make money from its hugely successful messaging and social media products.
因为中国互联网广告增长缓慢,该公司便利用游戏从旗下大获成功的即时通讯和社交媒体产品中赚钱。
Even if marketers master social media without coming across as clumsy, grating or intrusive, there will surely be a limit to how much advertising will shift to the platforms.
即使营销人员可以精明且无误的运用社会化媒体,将多少广告转投社会化媒体平台仍需有个限制。
As part of the strategy on managing the issue marketing and advertising play and importance part analysis will be focus on the social media marketing strategy.
作为管理战略的一部分,对问题的营销和广告活动扮演着重要部分,分析将重点集中在社会媒体营销策略上。
Social networks and mobile media are changing the face of advertising and many are wondering what to expect next.
社交网络和移动媒体正在改变广告的面貌,于是许多人都在期待下一个新花样会是什么样。
As a kind of mass media, advertising plays a very important role in modern society and permeates every aspect of social life.
作为一种大众传播媒介,广告已经渗透到社会的每一个角落,逐渐成为人们日常生活中一个密不可分的重要组成部分。
SNS is a social media, its communications function more and stronger than traditional media, while advertising is the most important tool of the social media marketing.
SNS是社会化媒体,它拥有比传统媒体更多更强大的传播功能,而广告是社会化媒体营销的最主要手段。
Because eof the expansion of marketing and advertising capabilities online and with the use of implementing social media, being bilingual is a key factor in growing any type of business.
鉴于市场营销不断扩大,网络广告及社交媒体应用与日俱增,双语能力在任何行业都越来越吃香。
Young Britons have taken to a new television and social media trend which could have far-reaching consequences for the worlds of broadcasting and advertising, according to a new study.
最新调查显示,英国年轻人热捧新电视和社交媒体,这将对广播电视业和广告业产生深远影响。
Not long ago social-media marketing was something that brand managers might ask their summer interns to deal with. Today it has become a pillar of the advertising industry.
不久之前,品牌经理会让暑期实习生来处理社会化媒体的市场推广。
"We selected 40 social media practitioners and gave them each a Focus to test at a test track in Spain, " said Paul Venn, executive vice president of Team Detroit, Ford's advertising agency.
TeamDetroit的执行副总裁保罗韦恩说:“我们选择了40家社交媒体,给每家一台福克斯在西班牙的一条试驾道路上测试。”
In the third part analyse the macro and micro environment, the variable of social system and advertising media market.
第三部分分析广告舆论发生的宏观环境和微观环境,即社会系统变量和广告舆论场。
In the third part analyse the macro and micro environment, the variable of social system and advertising media market.
第三部分分析广告舆论发生的宏观环境和微观环境,即社会系统变量和广告舆论场。
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