However, although marketers strongly promoted referral reward programs, academic research seems comparatively scarce in this arena.
然而，尽管营销人员对推荐奖励计划广为认可，但关于这类计划的学术研究却较为缺乏。
The paper researched the relationship between value perception of the reward programs, customer value and customer loyalty and also investigated the effect of competition.
本文对回报计划感知价值和客户价值与客户忠诚间的关系进行了研究，并考虑了竞争所可能产生的影响。
The paper researched the relationship between value perception of the reward programs, customer value and customer loyalty and also investigated the effect of competition.
本文对回报计划感知价值和客户价值与客户忠诚间的关系进行了研究，并考虑了竞争所可能产生的影响。
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