Reckitt puts its success down to management, marketing and the positioning of its brands.
利洁时将它的成功归功于管理、市场推广和品牌定位。
But this idea was usurped by the view that what really matters in marketing a product or service is its positioning, where it sits on the spectrum of customer needs.
但是这个观点遭到了质疑，主要是针对营销中产品到底应当怎样定位，也就是说这些定位到底是不是站在消费者的角度，考虑了消费者的需要。
It was a brilliant marketing campaign, but it had less to do with changing the company's business model than positioning Lord John Browne as the Teflon oil executive.
那是一次绝佳的营销活动，然而它并没有改变公司的商业模式，却使约翰·布朗勋爵成为了特富龙石油公司的总裁。
Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.
涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。
By spotlighting a narrower benefit, we were able to clarify our positioning, resulting in more effective external marketing. Our acquisition costs went down.
由于我们聚焦于更小范围的市场，我们得以明确自己的特色，使对外营销更加高效，我们的用户获取成本有所下降。
The Nano’s marketing problems began with its product positioning.
Nano的营销问题始于产品定位。
The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment).
划分的过程和确定目标（选择要针对的划分）及定位（为每个划分设计适当的市场营销组合）不同。
Smart marketing executives know how to develop unique product-positioning strategies that highlight a product’s true value.
聪明的市场营销人员知道如何推广自己独一无二的产品–定位策略将突出产品的真正价值。
I had the direction of positioning in marketing, what courses should learn?
我要是定位在营销方向，应该学习哪些课程？
Marketing mix theory, market positioning theory and customer psychology research are all hot topics in academic and industrial field at present. They all developed to a certain extent.
营销组合理论、市场定位理论和顾客消费心理研究都是目前理论界和产业界研究的热点问题，它们各自的研究都取得了相当的进展。
Market positioning decides the basic strategy of marketing, so its matching with structural distribution network must be taken into consideration in programming.
市场定位决定了营销的基本策略，因此，也是结构分销网络在设计时必须考虑的刚性匹配。
Digging into cultural value of tourism products, improving visitors' demisability value, positioning cultural leisure and marketing the whole is the way to improve the competence of urban tourism.
挖掘旅游产品的文化价值，提高游客的让渡价值，进行“文化休闲”定位，走整体营销之路，是提高城市旅游竞争力的重要途径。
Digging into cultural value of tourism products, improving visitors' demising value, positioning cultural leisure and marketing the whole are the ways to improve the competence of urban tourism.
挖掘旅游产品的文化价值，提高游客的让渡价值，进行“文化休闲”定位，走整体营销之路，是提高城市旅游竞争力的重要途径。
Here, it's question of marketing and market positioning.
然后呢，关于市场营销与市场定位的问题。
On the basis of analysis to the marketing environment of Guizhou, the author has given positioning of image, market, products, function.
在对贵州营销环境认真分析的基础上，提出了旅游形象定位、市场定位、产品定位、功能定位。
In this chapter specifically discusses real estate and cultural planning process, including positioning, market research, and design and planning, product design, marketing, property management.
在这一章中具体地阐述了房地产文化策划的流程，包括定位、市场调研、设计与规划、产品设计、营销推广、物业管理。
While stressing the supremacy of the current media marketing, the media market positioning is the first and foremost step of modern media business.
在强调媒介营销至上的当下，媒介的市场定位是现代媒介经营的首要环节。
Part four poses a tourism marketing plan for Guangzhou, including market positioning, image design, product decisions, promotion tactics and two marketing principles.
第四部分，提出广州旅游营销整体规划，包括市场定位与形象策划、旅游产品策划、旅游促销策略和两大营销原则。
Your competitors might not have a better product than you, but they may currently be better at positioning, marketing and selling.
竞争对手的产品可能没有比你的好，但他们目前的定位、行销和销售能力可能较佳。
Marketing helps in positioning and branding the organization at the market place.
营销帮助我们在市场上定位和实现组织的品牌化。
The paper analyses marketing environment, competitor and consumer of the supermarket, and then proposes countermeasures of marketing positioning.
文章结合案例，分析了中小型超市的市场环境、竞争者及消费者，提出了相应的定位策略。
This paper expounds the concept of tourism image and the forming process of the image, and discusses the marketing from such four aspects as positioning; image design; diffusion and image acceptance.
阐述了旅游地形象概念，分析了旅游地形象形成过程，从形象定位、形象设计、形象传播和形象接受四个方面论述了旅游地形象的市场营销问题。
Wuhan "rare mineral treasure" marketing is successful positioning, sales promotion, lock object.
武汉“稀世宝矿泉水”的营销特点就是成功定位、锁定销售对象、重点宣传。
The thesis based on positioning theory, selected the method which the case and the theory unify and analyzed A Corporation marketing pattern.
论文以定位理论为基础，采用案例和理论相结合的方式，分析A公司营销模式。
In the process of marketing positioning, an enterprise need to provide suitable differentiating products to targeting customers.
在进行市场定位过程中，需要有差异化的产品作为保证，提供合适的产品给目标顾客。
The concepts, like "tourism positioning", "marketing of tourism image", "tourism image planning" and "urban tourism image", are being focused on widely, and also have got valuable achievements.
“旅游形象定位”、“旅游形象营销”、“旅游形象策划”和“城市旅游形象”等概念受到广泛关注，并取得诸多值得珍视的研究成果。
From the brand positioning, brand building, brand communication and brand maintenance of the four aspects of the tourism brand marketing strategy.
从品牌定位、品牌构建、品牌传播和品牌维护四方面提出旅游品牌营销对策。
In a global environment the use of technology for marketing and positioning yields satisfactory results.
在全球环境中使用技术的市场营销和定位产生令人满意的结果。
In a global environment the use of technology for marketing and positioning yields satisfactory results.
在全球环境中使用技术的市场营销和定位产生令人满意的结果。
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