Therefore, the purpose of the present study is to try to explore the usage of various presuppositions and how it helps to achieve the persuasive function in advertising language.
因此，本研究探讨广告语篇中各类预设手段以及它们是如何取得特定的文体效应以增强广告的说服效果的。
Advertising fundamental function has experienced four stages: informative function, persuasive function, inductive function and communicative function.
广告营销传播功能已经历经了告知功能、说服功能、诱导功能和沟通功能的四个阶段。
Advertising fundamental function has experienced four stages: informative function, persuasive function, inductive function and communicative function.
广告营销传播功能已经历经了告知功能、说服功能、诱导功能和沟通功能的四个阶段。
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