它指出顾客满意的源头是顾客价值。
It holds that the customer value is the source of customer satisfaction.
顾客价值是竞争优势的重要源泉。
It is recognized that customer value is the key source of competitive advantage.
第二章主要阐述顾客价值的概念及其内涵。
Chapter two explains the concept and intension of customer value.
市场营销是一种发掘真实顾客价值的艺术。
最后提出基于顾客价值的服务营销组合策略。
Finally proposes based on the customer value service marketing combination strategy.
我们不只是衡量顾客价值，我们也驱动顾客价值。
同时，顾客价值又具有层次性、动态性和关系性。
At the same time, the customer value has the characteristic of level, change and relationship.
本文所要研究的是基于顾客价值的客户关系管理。
This paper was a study on the Customer Relationship Management based on the Customer Value.
保住顾客的关键是创造更高的顾客价值和顾客满意度。
The key to customer retention is superior customer value and satisfaction.
论文的第二章是对顾客价值概念进行专门讨论的一章。
In the second chapter, the paper dedicates to the customer value concept.
顾客价值是顾客感知收益与顾客感知成本之差（或之比）。
Customer value is the difference or ratio of customer perceived benefit and customer perceived cost.
通过寻求超越单一生意价值的方式，我们释放这种顾客价值。
We unlock this customer value by looking way beyond the value of a transaction.
为了保持关键顾客，企业不得不研究顾客价值的转变，尤其是顾客期望价值的转变。
They also have to study the conversion of customer value, especially the customer desired value.
提升顾客价值策略与方法，就是分步骤、有侧重地提升产品价值、品牌价值和关系价值。
The promotion strategy and method lies in promoting the value of products, brand and relationship.
怎样测定顾客的价值？
与此相反，他们看重的是顾客的生命周期价值。
另一些时候，顾客可能会高估一些产品的价值。
In some cases, a customer might overestimate the value of the product.
认识到与顾客关系密切的价值，而且要主动从多种不同的渠道寻找思路。
Understand the value of close customer relationships, but actively seek ideas from many different sources.
你的品牌是你传达给顾客的价值承诺。
Your brand is a promise of the value you'll deliver to your customer.
第三种价值类型我们称之为亲密顾客型。
网络经济时代，如何围绕“顾客中心论”创造价值?。
How do we create the value to embosom the customer focus in network economy age?
销售者应该在努力增加顾客总价值的同时减少顾客总成本。
Sellers can try either to increase total customer value or to decrease total customer cost.
顾客让渡价值是指顾客总价值与顾客总成本之差。
Customer delivered value is the difference between total customer value and total customer cost.
最后阐述了顾客期望价值与顾客购买决策以及顾客满意的关系。
And we also introduce the relationship between customer value, purchase decision and satisfaction.
我们的目标是取悦顾客，服务社会和实现自我价值。
Our goal is to please customers, to service the society and realize the self-value .
顾客关系价值方面的差异化策略。
Differentiated strategy via the value of customer relationship.
顾客关系价值方面的差异化策略。
Differentiated strategy via the value of customer relationship.
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