内部形势：企业文化、资源与能力、核心竞争能力。
Internal situation: enterprise culture, resources and ability, core competition ability.
资源基础观认为，特异的资源与能力是企业竞争优势的来源。
From the view of RBV, special resources and capacity are the source of competitive advantages.
资源基础观认为，特异的资源与能力是企业竞争优势的来源。
From the view of RBV, special resources and capacity are the source of competitive advantages.
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