第六章在前面分析的基础上,制定相应的营销策略组合,以取得相对竞争优势。
Chapter 6, base on the above analysis, make a market strategy to achieve competition advance.
最后提出基于顾客价值的服务营销组合策略。
Finally proposes based on the customer value service marketing combination strategy.
第三部分企业的营销组合策略。
The third part includes the strategy of marketing mix of the enterprise.
有形展示与服务过程策略是服务营销组合策略的重要组成部分。
Physical evidence strategy and process strategy are parts of service marketing mix strategy.
目标市场战略和市场营销组合策略共同构成了华柴公司市场营销战略。
The target market strategy and marketing mix tactics form the marketing strategy .
目标市场战略和市场营销组合策略共同构成了华柴公司市场营销战略。
The target market strategy and marketing mix tactics form the marketing strategy .
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