在本届世界杯之前，这家公司的名字很少为终端消费者所熟知。
It was not well known by the end consumer until this World Cup.
在过去，离消费者最近链条终端重要较低。
In the past, the end of the chain nearest consumers was less important.
消费者借助终端设备，可自助定购产品、获取服务。
By use of the electronic equipment, customers can get service and order product by themselves.
消费者借助终端设备，可自助定购产品、获取服务。
By use of the electronic equipment, customers can get service and order product by themselves.
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