前言：目的为我国药品零售连锁企业品牌建设提供参考。
OBJECTIVE: to provide reference for the brand construction of chain drug stores in China.
最后，自相残杀的价格战导致中国药品品牌的短命。
Finally, the fratricidal price wars led to the short-lived brand of Pharmaceuticals in China.
在中国的非处方药品(简称otc)市场上，品牌林立，竞争激烈。
There are so many brands in the China OTC market that the competition very heated.
在中国的非处方药品(简称otc)市场上，品牌林立，竞争激烈。
There are so many brands in the China OTC market that the competition very heated.
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