For not the brand leader, a good positioning strategy is to do antithesis.
对于不是领导者的品牌，一个好的定位策略就是做对立面。
In thus characterizing the universal, we become aware of its antithesis to something else.
但我们规定普遍时，发现，普遍与它对方形成对立。
The antithesis to labor is play.
与劳作相对立的是玩。
It is the complete antithesis to much of who I see myself as.
这和我认为的自己真好是完全对立的。
It is the complete antithesis to much of who I see myself as.
这和我认为的自己真好是完全对立的。
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