Can Sony and Nintendo survive?
索尼和任天堂能否幸存？
索尼和苹果呢？
至于索尼呢？
Nintendo and Sony. This is a call out to you.
任天堂和索尼，这是对你们的一个召唤。
But now, Sony is being pushed in new directions.
但是现在，索尼被推向了新的方向。
Sony totally misread the way the market was going.
索尼完全误读了市场的走向。
To date, Sony has sold more than 150 million PS2s.
目前，索尼公司已经出售的“玩家2”超过1亿5千万台。
Sony says no other camera in the world can do that.
索尼表示，全球没有第二部相机能过做到。
"It's not that Sony got any worse at that," he says.
“不是索尼在这方面变差了，”他说。
There is no doubt that Sony is trying a new approach.
毫无疑问，索尼正在尝试一种新的方式。
You know, basically all of the stuff Sony makes today.
要知道，基本上说，索尼创造了今天的一切。
Sony must have learned its lesson on this one, by now.
索尼到现在为止一定从Playstation 3游戏机中吸取了教训。
Sony is clearly taking the eBook market very seriously.
索尼显然正在非常严肃认真的对待电子书市场。
Sony also provides an H.D.R. (high dynamic range) mode.
Sony的这款相机也有一个H.D.R (highdynamicrange)模式。
Mr. Gerth: It's still early; Sony wasn't built in a day.
格特先生：现在还早；索尼不是一日成名的。
Sony has said that it will cut about 8,000 jobs worldwide.
索尼已经表示将在全球范围裁员8000人。
He said that Sony Ericsson's share of market revenue is 7%.
他说，索尼爱立信的市场收入份额为7%。
The use of paper in electronics products is not new for Sony.
将纸用在电子产品中对于索尼并不是第一次。
Microsoft's main aim is to get close to or even overhaul Sony.
微软的主要目标是赶超索尼。
And then it would be time for Sony to focus on the competition.
对索尼来说，目前就是要把精力放到竞争上的最佳时机了。
The WM-3500 from 1992 was part of the "My First Sony" range. 7.
1992年上市的WM- 3500，是“我的第一台索尼”系列之一。
The stakes in the case are very high, too - higher than in Sony.
这个案子的代价也很高，高于索尼案。
As a result Nintendo made a fortune and Sony lost a fortune.
结果是任天堂狠狠地赚了一笔，而索尼狠狠的赔了一笔。
However, Sony has bigger plans for the console and the Cell chip.
然而，索尼在游戏主机和电池芯片方面还有更宏大的计划。
Sony isn't alone in struggling to turn a profit in the TV market.
索尼并非唯一一家试图在电视机市场扭亏为盈的公司。
Sony isn't alone in struggling to turn a profit in the TV market.
索尼并非唯一一家试图在电视机市场扭亏为盈的公司。
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