But humans often fail to see beyond the superficial.

但是人类通常却不能看到品牌表象之下的真实。

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Such magazines are often perceived as being superficial.

这类杂志经常被认为很肤浅。

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This magazine is often perceived to be superficial.

这本杂志经常被认为很肤浅。

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This magazine is often perceived to be superficial.

这本杂志经常被认为很肤浅。

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