The idea of media convergence is thus developed for this need.
媒介融合就是在这种背景下，应运而生的思潮。
In the search for survival, media convergence is the inevitable trend.
在寻求生存之道时，媒介融合成为必然趋势。
Convergence has been the buzzword of the media world for years now.
融合是这些年来各种媒体的时髦词儿。
Convergence has been the buzzword of the media world for years now.
融合是这些年来各种媒体的时髦词儿。
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