Corporate brand values actually have the positive impact on preference.
企业品牌价值吸引力确实对品牌偏好有积极的影响。
The model of brand preference and corporate brand values is proposed.
提出了品牌感知价值吸引力对品牌偏好的影响模型。
Fifth, brand credibility can affect brand choice preference though relative price and then perceived quality.
第五，品牌可信度可以通过影响相对价格、感知质量进而影响消费者的品牌选择偏好。
Competitive strategies that build brand preference.
建立品牌偏好的竞争性策略。
Competitive strategies that build brand preference.
建立品牌偏好的竞争性策略。
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