Big pharma will say it's no big deal but I disagree.
大型制药公司会说那没什么大不了，但我不同意。
如此说来大型制药公司应当怎样做呢？
Obviously, Big Pharma is getting the message.
很明显，大型制药公司已经得到这个讯息。
But can Big Pharma really change how it markets drugs?
但这些大公司真能改变其营销方式吗？
Big Pharma is still big, but its business model is dying.
大型医药公司的规模依旧庞大，但商业模式却开始走下坡路。
First I would say big pharma is not entirely driven by costs.
首先，我要说，大制药公司的业务并非完全由成本决定。
First I would say big pharma is not entirely driven by costs.
首先，我要说，大制药公司的业务并非完全由成本决定。
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