如此说来大型制药公司应当怎样做呢？
Obviously, Big Pharma is getting the message.
很明显，大型制药公司已经得到这个讯息。
Big pharma will say it's no big deal but I disagree.
大型制药公司会说那没什么大不了，但我不同意。
But can Big Pharma really change how it markets drugs?
但这些大公司真能改变其营销方式吗？
Big Pharma is still big, but its business model is dying.
大型医药公司的规模依旧庞大，但商业模式却开始走下坡路。
First I would say big pharma is not entirely driven by costs.
首先，我要说，大制药公司的业务并非完全由成本决定。
First I would say big pharma is not entirely driven by costs.
首先，我要说，大制药公司的业务并非完全由成本决定。
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