顾客让渡价值是指顾客总价值与顾客总成本之差。
Customer delivered value is the difference between total customer value and total customer cost.
销售者应该在努力增加顾客总价值的同时减少顾客总成本。
Sellers can try either to increase total customer value or to decrease total customer cost.
销售者应该在努力增加顾客总价值的同时减少顾客总成本。
Sellers can try either to increase total customer value or to decrease total customer cost.
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