通过调查分析，得出消费者品牌选择模型。
After investigation and research, a model of brand selection in consumption is presented.
消费者可以从中筛选并选择如何与你的品牌进行互动。
Consumers can then pick and choose how they want to interact with your brand.
品牌代表了消费者和组织、产品或者服务的经验。
A brand represents the consumers' experience with an organization, product, or service.
品质是品牌的生命，消费者总是以良好质量的产品为选择对象。
Quality is the lifeblood of a brand, and customers always prefer goods of fine quality.
品牌需要不断地变化来迎合消费者。
它们应该直接面向喜欢那些品牌的消费者。
They should market directly to people who love those brands.
消费者有很长的品牌记忆。
消费者关心的不是品牌，而是产品。
跟流行的观点相反，消费者媒体才是品牌做广告的绝佳地方。
Contrary to Popular Belief, Consumer Media is a Great Place for Brand advertising.
部分人认为新一代消费者有时更注重酒的品牌而非其品质。
Some suspect that the new consumers sometimes care more about the brand than the quality.
对许多国家的许多消费者来说，福特依然是第一品牌。
To many consumers in many countries, Ford remains the number one brand.
显然，这些消费者关心的更多是机票价格，而非航空公司品牌。
Clearly, these consumers care more about the price of their air ticket than the carrier.
消费者大约只有16%的时间与这些品牌互动。
Consumers are only engaged by the brand approximately 16% of the time.
那么，当消费者想与某个品牌建立关系时，他们会选择去哪儿呢？
So, where do consumers choose to go when they want to "engage" with a brand ?
“我们已经赢得了消费者对我们品牌的信任，”他说。
"We have to earn the consumer's trust for our brand," he said.
品牌承诺过度，最终还是会被受骗的消费者舍弃甚至唾弃。
Brand commitment of excessive, will eventually be deceived consumers to abandon even spit on.
不同的品牌，对消费者行为有巨大的影响。
The different brand, has the huge influence to the consumer behavior.
本文是关于新消费者和品牌传播的研究。
This thesis is the research about the new consumers and the brand communication.
我们该如何来增进消费者对咱们品牌的拥戴呢？
拉菲这个品牌已经受到了中国富人的青睐，如今也赶上了这股讨好中国消费者的潮流。
Lafite-already popular with rich Chinese consumers-is in step with this trend.
宁愿更简单及深度地陈述对消费者来说它是一个什么品牌。
Rather, it's a simple yet profound statement of what the brand is to consumers.
该品牌有很高的名望，因为消费者们对他们的商品很是信赖。
That brand has great value because its customers have come to trust their products.
我们认为最有效的广告是允许消费者去参与品牌。
We think the most effective advertising allow consumers to participate in a brand.
在一对一的基础上，每个消费者针对某一个品牌可能会有不同感觉。
On a one-to-one basis, a consumer might feel differently towards a brand.
我们必须维护消费者对我们品牌的信心。
目标消费者，目标消费群是品牌最忠实的购买者。
Target Audience , Those consumers who are the most likely buyers of the brand .
我们希望品牌在消费者心中所占据的认知位置。
The perceptual space that we want the brand to occupy in the consumers' mind.
因此，从消费者的角度研究品牌延伸更具有理论和现实价值。
Therefore, from the consumer's perspective the brand extension is more theoretical and practical value.
因此，从消费者的角度研究品牌延伸更具有理论和现实价值。
Therefore, from the consumer's perspective the brand extension is more theoretical and practical value.
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