力致“打造模型品牌、成就百年名店”为目标;
The goal we strive for is"building the brand model, famous for centuries".
构建了品牌扩张的CTM模型。
通过调查分析,得出消费者品牌选择模型。
After investigation and research, a model of brand selection in consumption is presented.
提出了品牌感知价值吸引力对品牌偏好的影响模型。
The model of brand preference and corporate brand values is proposed.
在该模型中亲和力、功能表现和价格构成了品牌价值的三大要素。
In the Equity Engine model, there are three factors: affinity, performance and price.
在该模型中亲和力、功能表现和价格构成了品牌价值的三大要素。
In the Equity Engine model, there are three factors: affinity, performance and price.
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