一个品牌，对内表现为核心价值，对外表现为品牌形象。
A brand shows the image of it outside and central value inside.
品牌定位和品牌形象是大学品牌塑造的两个核心工作。
Brand position and brand image is the core in the establishing University brand.
品牌定位和品牌形象是大学品牌塑造的两个核心工作。
Brand position and brand image is the core in the establishing University brand.
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