文化体验在营销实践中具有独特功效。
The cultural experience has the unique effect in the marketing practice.
企业在开展国际营销时,常常会面对文化冲突的问题。
Cultural conflict is often occurred in the practice of international marketing.
对国际营销而言,文化差异既是挑战,也是竞争优势的来源。
For international marketing, cultural difference is both challenge and advantages in competition.
文化与营销有着密切的关系。
重视文化营销;
对营销文化的定义、意义、特点等进行了阐述。
This paper expounds the definition, meaning, feature etc. of market culture.
结合中国的传统茶文化,探讨普洱茶的文化营销战略。
The strategy of marketing of Puer tea culture was discussed according to Chinese tea culture.
文化营销实质是通过企业营销文化力的渗透与作用,引导或影响消费行为。
The cultural marketing essence is through the enterprise marketing culture guide or influence consumer behavior.
因而企业在国际营销勾当中,实施相应的文化计谋就显得尤为重要。
So, it is very important to put relevant culture strategy into practice.
本文从产品文化、品牌文化、企业文化三个方面分析了建筑卫生陶瓷产品的文化营销。
The article analyzes such culture business by product culture, brand culture and enterprise culture.
本文从产品文化、品牌文化、企业文化三个方面分析了建筑卫生陶瓷产品的文化营销。
The article analyzes such culture business by product culture, brand culture and enterprise culture.
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