本文认为，传媒成长优势源于外部市场结构和内部资源禀赋的共同作用。
Media growth results from its external market structure and its internal competence .
营销渠道是企业成长过程中最关键的外部动力。
The channel is the most essential external power when an enterprise grows.
营销渠道是企业成长过程中最关键的外部动力。
The channel is the most essential external power when an enterprise grows.
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