首先形成把你品牌带入那的定义清晰的策略。
Start with a clearly defined strategy for getting your brand out there.
特纳说：“没有什么比那两个品牌更能代表美国了。”
“There's nothing more American” than those brands, Mr. Turner said.
但是顾客们仍对缔造那酷酷小白耳机的品牌保持忠诚。
But customers remained loyal to the brand that made white ear buds cool.
特纳说：“没有什么比那两个品牌更能代表美国了。”
"There's nothing more American" than those brands, Mr. Turner said.
我觉得那很重要，那也是我比较喜欢外国品牌的原因。
It's very important and that's why I like foreign brands more.
如果身边和自己差不多的人也认为一个品牌是一个胜利者，那他们也会倾向于更支持它。
And they want to back a brand that other people similar to themselves see as a winner.
如果身边和自己差不多的人也认为一个品牌是一个胜利者，那他们也会倾向于更支持它。
And they want to back a brand that other people similar to themselves see as a winner.
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