Offline advertising won't help you with exposure.
离线广告对增加曝光效用不大。
Affiliate programs, organic search traffic and even offline advertising scored higher than social.
互联网分销，无广告的搜索流量，甚至是离线广告的评分都比社交网络高。
At the time the deal was considered a risky move by Sina, the owner of China's largest Internet portal, to expand into offline advertising.
当时，这桩交易被认为是新浪向线下广告扩张的一个高风险举措。新浪拥有中国最大的门户网站。
In short, it is difficult to know what the immediate future holds for Sina, in both its core online business or its foray into offline advertising.
简言之，在核心的网络业务和线下广告两方面，新浪近期的前景如何都难以确定。
Unlike offline advertising, where performance levels off at a certain level of spending, e-advertising seems to grow exponentially with increased spending.
“离线”广告的运作是在一定支出水平上扯平的；与此不同，电子广告的效用似乎是随支出的增加而呈指数形式的提高。
Online advertising is part of the overall marketing strategy. Any marketing activity will pay into the brand value or marketing goal, no matter if online or offline.
在线广告是整体营销策略的一部分，任何市场营销活动将会在品牌价值或市场营销目标上得到回报，不管是线上还是线下的。
As enamored as advertisers are with the interactive potential of digital advertising, they know that online is a complement to offline, not its replacement.
广告客户非常看好数字广告的交互性，他们知道“网上”只能作为“网下”的补充，而不能取代后者。
These "new media" firms are now suffering from the same advertising slowdown as their offline rivals.
这些“新媒体”机构正和它们的线下竞争对手一样，身处广告投放减少的困境中。
Is this wise? For most products, outdoor advertising is "the worst-performing of all offline media", says Ian Fermor of Ebiquity, a company that measures such things.
此举到底明智与否？一家专门测量这类事务的公司Ebiquity的伊恩罴·弗莫尔称，就其他结果而言，户外宣传是“所有线下媒体中表现最差的”。
Is this wise? For most products, outdoor advertising is "the worst-performing of all offline media", says Ian Fermor of Ebiquity, a company that measures such things.
此举到底明智与否？一家专门测量这类事务的公司Ebiquity的伊恩罴·弗莫尔称，就其他结果而言，户外宣传是“所有线下媒体中表现最差的”。
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